Fashion Paid Advertising Strategist

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.

Responsibilities

Owning the execution, performance, and growth of campaigns within book of business; Owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management; Full ownership and execution of performance marketing via paid social & paid media native platforms (Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads); Effectively executing builds and production A-Z with redundancy across channels; Lead execution of optimizations with regards to performance improvements relative to goals; Manage all client budgets and/or advise on budget changes; Effectively own strategic communication internally for client teams; Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; Weekly client progress recaps outlining performance insights and future recommendations; Ownership of performance reporting and strategy communication; Execute performance reporting A-Z with excellent presentation creation capabilities; Ability to leverage data to tell a story and articulate results to clients and key stakeholders; Employ AI technologies to enhance and optimize business processes; Utilize and leverage Power Digital's Nova ecosystem

Requirements

Proficiency in spoken and written English at an advanced level; 2-3 years of digital marketing experience; 1-2 years in agency setting; Minimum 2 years of experience with Direct Response marketing; Minimum 2 years of experience with Meta Ads for direct response campaigns; Minimum 2 years of hands-on experience with Search Engine Marketing; Significant campaign management experience in one or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads; Proficiency in Google/Microsoft Office Suite(s); Proficiency in Google Analytics; Strong understanding of full-funnel marketing and paid media; Strong written and verbal communication skills; Strong organizational and project management skills; Self-motivated individual with a strong desire to succeed; Excellent interpersonal skills; Strong work ethic and ability to learn quickly and independently; Interested in a long-lasting relationship with a growing company