Field Marketing Manager

Our growth is driving us to strengthen our Field Marketing team and expand our presence within strategic enterprise accounts and key industries in France. Your mission will be to drive and execute B2B field marketing initiatives across your assigned industries, supporting Sales in pipeline generation and deal acceleration to strengthen Scaleway’s position as a leading European cloud provider.

Responsibilities

Build and execute the Field Marketing strategy for your designated key industries; Lead major events organized by Scaleway, including flagship events like ai-PULSE and VivaTech; Drive and execute regional B2B field marketing programs (webinars, trade shows, field campaigns); Support Sales with pipeline generation initiatives and deal acceleration strategies; Support Account-Based Marketing (ABM) strategies to increase awareness within target enterprise accounts; Collaborate closely with the Sales organization, Partner Marketing, and Content/Communication teams; Use HubSpot, Salesforce, Livestorm, and Strapi to execute and track field marketing programs; Track, measure, and analyze the ROI and revenue impact of field activities; Test new marketing approaches, learn, and iterate to optimize performance in an evolving market

Requirements

Minimum 5+ years of experience in B2B Field Marketing or Demand Generation; Strong experience in the Tech, SaaS, Infrastructure, or Cloud ecosystems; Proven track record in developing and executing impactful B2B field marketing programs and events that generate pipeline and accelerate opportunities; Hands-on proficiency with tools like HubSpot, Salesforce, Livestorm, and Strapi; Full professional fluency in English with experience in international marketing environments; Strong stakeholder management and cross-functional collaboration skills in matrix organizations; High degree of autonomy, accountability, and pragmatic execution excellence; Revenue-driven mindset focused on business impact rather than just event planning; Highly structured, organized, and able to cut out noise to focus on high-priority initiatives; Curious, dynamic, and comfortable navigating fast-moving technical markets

Benefits

Hybrid work: up to 3 days remote per week; Spacious offices near public transport with terraces and bike parking; Healthy meal service at headquarters, breakfast all sites, Swile card for regional sites; Well-being commitments: gym, daycare places, discounted caring services; International environment with dozens of nationalities; Career & mobility: internal mobility and opportunities within Iliad Group