Field Marketing Manager

Toppan Merrill is a global technology leader committed to simplifying the complexity of regulatory disclosure and communications. We offer the most intuitive end-to-end SaaS platform for complex compliant content creation and enhancement of multi-stakeholder collaboration. Our industry leading technology is backed by what we are best known for: unmatched market expertise and unparalleled customer service. Toppan Merrill is a leading partner for the financial, legal, health and capital markets. We believe in high-trust collaboration and value each person's unique skills, perspectives and experiences. Toppan Merrill has an exciting opportunity for a Field Marketing Manager to join our St Paul, MN team. You will develop and execute our go-to-market strategies in the Capital Markets market segment. You will integrate closely with the sales, marketing and product management teams and liaise with external partner agencies. This is a hybrid role, working in office 2 days/week and 3 days working from home.

Responsibilities

Actively lead the development and execution of a comprehensive go-to-market strategic plan to drive customer acquisition and accelerate revenue; Participate in developing strategies and manage the execution of demand generation campaigns and programs based upon approved strategies; Source content and manage blog and social media tactics that support campaigns and programs; Working with internal and external partners, develop and produce required digital and printed go-to-market assets including campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials; Liaise with Product Management on all programs to support Toppan Merrill product releases; Working closely with Event Management, manage and participate in market trade shows and events for assigned vertical; Working closely with Digital Marketing, manage online presence for assigned vertical; Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals

Requirements

Bachelor’s degree in marketing; 8+ year’s of experience with field marketing; Understanding of B2B field marketing programs; Current with trends and best practices in field marketing and measurement; Experience with marketing technology platforms including: Salesforce.com, Pardot and Seismic

Benefits

Enhanced Medical, Dental, Vision and Life insurance for employees and dependents; 401(k) with company match with full vesting from date of hire; Paid time off including vacation, sick, community involvement, bereavement, jury duty, and holidays; Paid parental leave; Paid community involvement/volunteer days; Wellness Resources and Employee Assistance Programming