Founding Growth Lead

Odin is building infrastructure for the future of private markets. Our first product is a full-stack platform for launching and running private investment firms. We're hiring a Founding Growth Marketer to create a repeatable, scalable system that brings the right people into our inbound pipeline.

Responsibilities

Own the growth of Odin’s inbound marketing-qualified pipeline and be accountable for increasing the volume of relevant opportunities reaching the sales team; Identify opportunities beyond performance marketing, e.g. vibe coding a unique mini-product to act as a lead magnet, viral social campaign, repurposing a research asset, or finding a new distribution channel; Own attribution and performance analysis across the inbound funnel; Own the strategy, creative direction and performance of all activities, with input from the Head of GTM and the Founders; Manage and hold external agency accountable for Google Ads & SEO; Build mechanisms that compound and turn what works into a repeatable system; Work with commercial & product teams to develop and run growth experiments across product-led growth, organic search, AI search, email, social, content, paid, lead magnets and website conversion

Requirements

First or only growth marketer or head of marketing where finding an audience was the hard part; Care about polish, style and tasteful marketing; Worked at a company that deeply cares about brand; Can show organic or paid work that drove real signups or leads, not just engagement; Able to write and ship without relying on others to execute creative ideas and experiments; A systems thinker; when something works, the instinct is to make it repeatable and scalable rather than continuing manually; Outcomes over activity: optimise for pipeline and revenue, not engagement, impressions, or output volume; Action-oriented, able to make decisions without constant validation; Used AI in a way that has had a real impact on output or performance, with clear examples of how it improved outcomes

Nice to have

Founder-adjacent (very early employee, real 0-to-1 build)

Benefits

Private health insurance (Vitality); paid sick leave including support for pregnancy loss and fertility treatments; access to Spill for mental health support; Annual budget for health, therapy or fitness; Enhanced maternity, adoption, paternity and partner leave; 4% employer pension contribution with salary sacrifice options; 25 days annual leave, 2 wellness days and flexible bank holidays (33 days total); Up to 6 weeks per year working from anywhere globally; Birthday Leave: an additional day of leave