Full-Cycle Marketing Generalist

The Full-Cycle Marketing Generalist will support the day-to-day execution of digital marketing initiatives across social media, email marketing, CRM management, customer engagement, and SEO. This is a hands-on, execution-focused role for someone who understands digital marketing fundamentals and is comfortable managing multiple channels simultaneously.

Responsibilities

Manage social media content calendars and publishing schedules; Create, organize, schedule, and publish content across relevant social media platforms; Monitor social channels and engage with followers and customers; Execute email marketing campaigns from planning through deployment; Manage and maintain customer information within Zoho CRM; Support broader digital marketing campaigns and initiatives; Provide light SEO support for website and content initiatives; Monitor marketing performance across digital channels; Track social media engagement, email performance, customer interactions, and overall campaign effectiveness

Requirements

3+ years of experience in digital marketing, marketing coordination, or a related role; Experience managing social media content, scheduling, and community engagement; Experience executing email marketing campaigns; Experience managing customer information and activities within a CRM platform; Experience supporting multi-channel digital marketing campaigns; Experience communicating directly with customers through digital channels; Hands-on experience with Zoho CRM or a comparable CRM platform; Strong understanding of social media content management, scheduling, and community engagement; Experience using email marketing platforms to build, schedule, and monitor campaigns; Familiarity with marketing automation workflows; Basic understanding of SEO, keyword research, content optimization, and website updates; Familiarity with marketing analytics and reporting tools; Ability to monitor digital marketing performance and translate results into practical recommendations; Strong customer communication and engagement skills; Strong organizational and time-management skills with the ability to manage multiple marketing activities simultaneously; Strong attention to detail and consistent follow-through; Ability to independently manage day-to-day marketing responsibilities while collaborating with internal stakeholders

Nice to have

Experience supporting basic SEO or website optimization initiatives is preferred