Group Director, Data Analytics

The Group Director, Data Analytics, will serve as the leader of DEPT®'s Analytics practice in Argentina, establishing and growing a high-performing LATAM team that delivers world-class analytical work in close partnership with our U.S. organization. This role demands a rare combination of strategic vision, technical depth, and people leadership — someone who can build from the ground up, set the standard for quality and culture, and act as the senior Analytics presence in the LATAM region. The ideal candidate is a proven leader in data and digital marketing analytics who thrives in ambiguous, high-growth environments. They will be responsible for hiring and developing a talented team, ensuring delivery excellence, and shaping the regional analytics practice as a strategic complement to our U.S. team.

Responsibilities

Regional Leadership: Serve as the accountable leader for the LATAM Analytics practice, acting as the senior representative of the Data Analytics craft in Argentina and owning team performance, quality, and culture; Team Building: Lead the hiring, onboarding, and development of the Buenos Aires analytics team, starting from the ground up and scaling strategically in partnership with global leadership; Strategic Analytics: Define and execute an analytics strategy for the LATAM team that aligns with global objectives and drives measurable value for clients across analytics, data science, and business intelligence; Data & Insights: Oversee data collection, analysis, and interpretation to optimize client outcomes across customer engagement, marketing effectiveness, and overall business performance; Advanced Analytics & Modeling: Apply and guide the application of predictive analytics, machine learning, and attribution modeling to enhance personalization, campaign efficiency, and ROI; Measurement & Reporting: Define and implement KPIs, dashboards, and reporting structures that deliver clear, actionable insights for both clients and internal stakeholders; Cross-Functional Collaboration: Partner closely with U.S. Analytics leadership and cross-functional teams — including marketing, product, and technology — to integrate data into strategic decision-making at the global level; Culture & Development: Build a culture of curiosity, rigor, and continuous improvement; mentor team members and foster individual growth aligned with DEPT®'s craft standards; Technology & Innovation: Drive R&D into AI-driven analytics and automated insight generation; champion the adoption of best-in-class tools and methodologies within the LATAM team; Privacy & Compliance: Ensure adherence to data governance, security, and compliance regulations across all client and internal work; Communication & Influence: Translate complex technical concepts into compelling business narratives, effectively communicating with both technical practitioners and senior non-technical stakeholders

Requirements

12+ years of experience in analytics, data science, or business intelligence, with at least 5 years in a leadership role managing multi-disciplinary data teams; Demonstrated experience building or scaling an analytics practice, ideally within an agency, consultancy, or matrixed global organization; Proven track record of applying analytics to marketing, digital experiences, and customer lifecycle management; Strong technical proficiency in SQL, Python, R, or similar data analytics tools; Experience with web analytics platforms, including Google Analytics 4 and Google Tag Manager; Exceptional leadership, communication, and stakeholder management skills, with the ability to influence across organizational boundaries and time zones; A reputation for developing talent and building high-performing, inclusive teams; Fluency in English is required; Spanish fluency is expected, given regional executive responsibilities

Nice to have

Familiarity with AI/ML applications in a marketing context; Adobe Analytics exposure

Benefits

Buenos Aires offices fully equipped with refreshments and great common spaces; Premium healthcare through OSDE for the employee and their immediate family members; Mendel prepaid card with a monthly allowance for grocery purchases; Monthly reimbursements for Wi-Fi/electricity expenses; Monthly reimbursements for training/English classes; 100% covered "Plan Total" membership at Sportclub; Access to benefits platform through Bonda; Flexible vacation policy