Growth Manager, Outbound

Oscilar is building the AI Risk Decisioning™ platform for banks and fintechs. We are hiring a Growth Outbound Marketing Manager to own outbound pipeline generation for Oscilar’s newest and highest-potential ICP verticals — Fraud, Disputes & Chargebacks, and AML/Compliance. Your job is to build and run the full outbound engine for these verticals: research the ICP, craft the messaging, wire up the systems, launch multi-channel sequences (email, cold call, LinkedIn), and generate qualified meetings for BDRs and AEs. You’ll also design and execute direct mail plays — both physical and digital — to break through to high-value targets.

Responsibilities

Own outbound pipeline generation for new ICP verticals: Fraud, Disputes & Chargebacks, AML/Compliance; Design multi-channel outbound sequences across email, cold call, and LinkedIn; Build and execute campaigns on behalf of BDRs and AEs; Develop and test ICP-specific messaging, value props, and objection handling; Run continuous experiments on intent signals, enrichment sources, and targeting criteria; A/B test email copy, subject lines, send times, call scripts, and LinkedIn messaging; Design and execute direct mail campaigns to break through to hard-to-reach prospects; Wire together the outbound stack: Clay → HubSpot → Salesforce → Outreach / HeyReach / Nooks; Build custom integrations using APIs and MCP connectors; Leverage Claude and AI agents to scale research, prospect personalization, and campaign orchestration; Own outbound messaging end-to-end; Generate BDR and AE new business meetings through outbound-sourced sequences; Create and grow outbound qualified opportunities and pipeline; Run 5–10 active experiments at any time; Report on outbound performance by vertical, channel, and sequence

Requirements

3–7+ years in B2B outbound marketing, growth marketing, or demand generation; Proven experience building outbound programs that generate qualified pipeline; Hands-on across email sequencing, cold calling workflows, and LinkedIn outreach; Track record of launching campaigns into new markets or verticals from scratch; Deep fluency with the modern outbound stack: Clay, Outreach, HeyReach, Nooks, Cargo, HubSpot, Salesforce; Can connect systems via custom API endpoints and integrations; Experience using AI tools (Claude, ChatGPT, or similar) to automate research, personalization, or campaign workflows; Comfortable with data — can write basic queries, build enrichment workflows, and debug integrations; Default to testing, not guessing; Comfortable running multiple concurrent tests and making decisions from imperfect data; Measure reply rates, meeting conversion, pipeline created; Strong writer who can craft compelling cold outbound copy that gets replies; Can develop differentiated messaging for technical and executive personas in financial services; Hands-on experience designing and executing both physical and digital direct mail campaigns; Understand how to coordinate mail with outbound sequences for maximum impact; Managed vendors, budgets, and fulfillment for mail programs

Nice to have

Marketing to financial institutions, fintechs, or regulated industries; Experience at a company in the $5M–$50M ARR scaling phase; Built or managed AI-powered outbound workflows (AI SDRs, automated personalization, agent-based research); Familiarity with MCP (Model Context Protocol) connectors or building custom GTM integrations; Background in fraud, compliance, or risk management industries