Growth Marketing Manager

Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, Casechek automates workflows for vendor supported surgical procedures. Our emergent Bill Only solution provides a comprehensive system of record for Hospitals and Health Systems to manage the complexity of surgical cases with implantable medical devices, expose hidden expenses and surface revenue opportunities. We are seeking a Growth Marketing Manager to own demand generation and drive awareness, pipeline growth, and revenue across our Procurement and Payment Solutions. As a trusted partner of our Sales, Product, and Customer Success teams, this role builds and runs the integrated campaigns, account-based programs, and funnel optimization efforts that turn market interest into qualified pipeline and closed revenue. Ultimately, you will be accountable for the demand engine that fuels Casechek's growth — measured not by activity, but by the pipeline and revenue you generate.

Responsibilities

Own the end-to-end demand generation strategy and execution, building and managing integrated campaigns that generate qualified pipeline and create opportunities for the Commercial team; Drive pipeline acceleration programs that move opportunities through the funnel faster and improve conversion at each stage; Design and run account-based marketing (ABM) programs against target accounts in partnership with Sales, orchestrating multi-channel plays that engage and convert priority hospitals and health systems; Plan, build, and execute multi-channel campaigns, including webinars, events, email, paid, and content programs that drive measurable awareness and demand; Own lead management, scoring, routing, and attribution, and maintain a reporting framework that ties campaigns to pipeline, opportunities, and marketing-influenced revenue; Continuously analyze funnel performance, conversion rates, and return on marketing investment to inform where to invest next; Manage the marketing automation platform and its integration with Salesforce to ensure clean data, reliable lead flow, and accurate reporting across the funnel; Partner closely with Sales on shared pipeline goals, service-level agreements for lead follow-up, and feedback loops that keep targeting, messaging, and handoffs tight; Collaborate with Product and Customer Success to align campaigns with launches, expansion motions, and the realities of customer needs in market

Requirements

5-8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing; Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization; Strong analytical and reporting skills, with comfort owning metrics such as qualified pipeline generated, opportunities created, conversion rates, campaign performance, and ROMI; Hands-on expertise with CRM software and Marketing Automation, including lead management and attribution; Ability to operate strategically while remaining highly hands-on as an individual contributor; Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint; Bachelor's degree in Marketing, Business Administration or relevant field

Nice to have

Experience in managing 1-3 direct reports; Experience in Healthcare strongly preferred (Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations); MBA; Salesforce and Pardot

Benefits

Competitive Salary and Annual Bonus; Opportunity for Long-Term Incentives (LTI); 401(k) Match; Work-from-Home Flexibility; Flexible Time Off (Unlimited PTO); Parental Leave; Comprehensive Medical and Dental Benefits; Brand-New Pro-Level Laptop; Annual Education Budget