GTM Partnerships Manager (Partner Marketing), South Korea

Reporting to the Marketing Director, East Asia, you will spearhead our partner and field marketing efforts in Korea, serving as the strategic architect of our brand and customer acquisition in this vital new market. As the primary driver of our local presence, you will define how Airwallex resonates with Korean entrepreneurs and businesses, bridging the gap between global vision and local execution. In this role, you will be responsible for building and expanding Airwallex’s key partner relationships to drive brand awareness and customer acquisition. You will act as our local subject matter expert, localizing global messaging and uncovering unique growth opportunities to ensure cultural and market relevance. Working hand-in-hand with cross-functional teams in Marketing, Sales and corporate affairs, you will serve as the on-the-ground connector for all marketing activities, ensuring every initiative is tailored to the Korean landscape.

Responsibilities

Spearhead partner and field marketing efforts in Korea; Build and expand key partner relationships to drive brand awareness and customer acquisition; Localize global messaging and uncover unique growth opportunities; Develop and implement a winning lead generation strategy; Manage local Korean industry associations to unlock sustainable customer acquisition and revenue growth; Collaborate with key platforms for co-marketing opportunities; Lead onshore execution of brand-building and lead-generation events; Align with commercial and marketing leaders to refine GTM planning; Coordinate with Legal, Finance, and Ops to ensure seamless partner onboarding and manage local marketing budget and reporting

Requirements

7+ years’ experience in partnership, marketing or business development; Experience driving complex negotiations for partner marketing initiatives; Experience working with relevant industry associations and bodies; Experience in event planning and management; Excellent communication skill that enables close working relationships with key leaders internally and externally; Excellent written, verbal and in-person communication skills; Strong analytical skills; Bachelor’s degree or equivalent; Fluent in both Korean and English; Results-Driven & Accountable; Proactive Relationship Builder; Strategic & Creative Thinker; Expert in Partnership Management; Independent Self-Starter; Adaptable & Resilient; Exceptional Communicator; AI Passion & Tech Savvy

Nice to have

Experience in negotiation and partnership proposal development is preferred; Experience in strategy/ops or working in tech or a fast-growing start-up would be advantageous