市场经理 - GU Portfolio

POSITION SUMMARY Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead. Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.

Responsibilities

Own portfolio or big strategic brand strategy to maximize franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead; Assist the Marketing Lead to build marketing capabilities of the product management team; Develop the big strategic brand or portfolio strategies to optimize the business; Lead portfolio or big strategic brand growth initiatives; Cross-functional TA leadership; Input to the country OP plan; Interface with WWT to gain support; Prepare report for global and country level internal communication; Assist the Marketing Lead to develop effective team structure; Assist the senior Marketing Manager or RTAL to establish competency requirements; Lead team in budget planning and control; Manage compliance review of materials; Develop promotional meetings strategy; Validate brand-specific messages; Develop awareness campaigns, congress content; Develop the OP plan and influence sales targets and brand A&P allocations; Long-range forecasting; Revenue adjustments; Develop TA life cycle management strategy; Develop effective structure; Develop MKT team competency

Requirements

Bachelor degree in Medical or Medicine; Proficient oral and written English; 5-8 years marketing experience with above 18 months SBM experience; Demonstrates business acumen; Acts decisively; Seizes accountability; Holds people accountable; Grows others; Leads change; Self-awareness; Commits to One Pfizer; Builds effective teams; Marketing, Customer and Competitor Insight; Marketing Execution; Strategic and Operational Business/Marketing Planning; Data analysis, interpretation and communications; Performance and Program Metrics; Exceptional interpersonal skills; Exceptional collaboration/negotiation; Exceptional prioritization; Vendor management; Proficiency in the local language as well as English proficiency

Nice to have

Master degree and MBA preferred