Head of Creative (Remote Canada)

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. We're looking for a Head of Creative to lead our Performance Design department — a team that sits at the intersection of creative craft and performance marketing. In this role, you will often wear two different “hats”. You'll be equally responsible for the strategic & financial direction of the department and the day-to-day development of the people and work within it. You'll inherit a team with strong momentum, an established methodology, and a clear positioning — and your job is to scale it. This role reports to senior leadership and manages the full Performance Design team, including designers, project management, and motion contractors.

Responsibilities

Own the creative vision and quality standard for the Performance Design department; Ensure all work meets both craft and conversion benchmarks; Review and elevate creative across paid social, display, video, and landing page formats; Build systems and workflows that help support excellent creative output; Ensure we’re running campaigns vs. ads; Ensure we are testing & learning; Partner with Directive senior leadership to develop unique and ownable creative process that supports DiscoverabilityOS; Lead, coach, and develop a multidisciplinary team of designers and motion contractors; Set clear expectations, foster accountability, and build a culture where creative people do their best work; Identify growth opportunities for team members and actively invest in their development; Partner closely with paid media and client success teams to ensure the creative is data-informed from the start; Represent the department in new business pitches, cross-sell opportunities, and client conversations; Articulate the value of Performance Design as a strategic capability; Own and manage the department P&L; Monitor margins, manage resourcing decisions with financial impact in mind; Lead adoption of AI creative tools across the team; Identify where emerging technologies can sharpen output and improve efficiency; Build AI into real production workflows

Requirements

5+ years in creative roles within performance marketing, paid media, or growth-focused agency environments; Proven track record in managing creative teams and balancing creative quality with business outcomes; Comfortable presenting department strategy and financial projections to VPs and CMOs; Strong understanding of how a creative department operates as a business; Direct experience managing or having visibility into P&L, margin, and resourcing decisions; Hands-on experience with AI creative tools — generative image, AI-powered video, design analytics, or similar; Knows how to integrate AI into real production workflows; Strong communicator with executive presence; Track record of building trust with both creative practitioners and senior leadership; Current, permanent work authorization in country required

Nice to have

Experience with platforms like EyeQuant, Creatify, or Superside

Benefits

Medical, dental, vision plans, disability, and life insurance coverage; 100% employer-paid plan for you and a 50% employer contribution for your dependents; Access to certified therapists through Spring Health; membership to Headspace; Physical therapy through Omada; fertility support through Carrott; Aaptiv virtual workouts; complimentary One Medical membership; Unlimited PTO (2-week minimum); Paid Company Holidays; Your Birthday Off; End of Year Recharge (Closed December 24 - January 1); Paid Parental Leave; Traditional and Roth 401(k) with a 3% company match; Annual bonus based on tenure