Head of EMEA Marketing

Cognition is building momentum internationally, and this role exists to turn early traction into a durable market presence. You will own the end-to-end marketing motion for EMEA — from how we show up in the market to how we generate pipeline and build the Cognition brand with developers, technical buyers, and enterprise decision-makers. This is a builder role. You'll work closely with HQ marketing and our EMEA Country Head to localize global programs, create net-new initiatives where needed, and ensure Cognition is credible and compelling to audiences.

Responsibilities

Own EMEA marketing end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist; Partner with the EMEA sales and account teams to align marketing activity to pipeline priorities and key target accounts; Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes; Localize core positioning and messaging for the EMEA market, working closely with product marketing; Lead EMEA events strategy, including owned events and third-party sponsorships, in partnership with global programming; Build and own the EMEA partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts; Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly; Track and report on pipeline contribution and marketing performance for the region.

Requirements

5–10 years in enterprise B2B GTM, with meaningful experience in EMEA marketing roles; Fluent in English; able to operate credibly in both cultures and navigate the nuances of each; Experienced across a mix of demand generation, field marketing, partner marketing, and events — this is not a specialist role; Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances; A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently; Able to translate complex technical products (AI, developer tools) into messaging that resonates with EMEA enterprise buyers and technical audiences; Collaborative and low-ego

Nice to have

Experience in developer tools, AI/ML, or engineering productivity platforms; Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering); Existing relationships with key EMEA SIs and resellers