Head of Growth Marketing and Lifecycle (d/m/f) NYC or Berlin

Leapsome is looking for a Head of Growth & Lifecycle to architect and lead the engine behind our next stage of global expansion. Reporting to the VP of Marketing, you will join the Marketing Leadership Team to own the strategy and execution of our high-stakes demand engine. Today 95% of revenue is marketing led, and we’re looking for the leader to continue to lead and scale the function accountable for Sales Accepted Opportunities (SAOs), qualified pipeline, and customer expansion revenue. We are looking for a strategic and hands-on marketing leader based in Berlin who wants to build a modern, AI-augmented growth engine to unlock our next phase of maturity. As we evolve from a people enablement tool to a comprehensive HR platform, your mission is to transform our buyer journey into a scalable, high-velocity machine.

Responsibilities

Architect the AI-augmented Growth Engine: Reimagine marketing for the AI era by building automated, scalable growth loops across our entire tech stack to supercharge efficiency, velocity, and ROI; Own the Revenue & Pipeline Mandate: Take full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline. You will lead our high-stakes demand engine that fuels our global sales organization; Design Market-Focused GTM: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success in a competitive space; Master the Full Buyer Journey: Bridge the gap between initial acquisition and customer expansion. You will build lifecycle programs that unlock upsell opportunities and drive long-term platform adoption; Partner for GTM Excellence: Collaborate closely with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities; Lead and Empower a High-Performance Team: Mentor and grow a high-performing team of growth experts, fostering a culture centered on performance, accountability, and continuous improvement.

Requirements

Based in Berlin; Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS; Proven track record owning pipeline or revenue outcomes, not just lead generation; Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing; Hands-on AI fluency and experience in successfully embedding AI tools and agents into marketing workflows for faster decisions and improved scalability; Deep understanding of modern growth metrics, attribution models, and experimentation frameworks; Experience managing multi-million marketing budgets; Strong partnership with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success and executive stakeholders; Leadership experience building and scaling high-performing growth teams; A builder mentality with high agency and strong execution instincts; Curiosity about buyer behavior and a strong instinct for what improves conversion

Benefits

Learning and development: Grow your skills with a €2,000 yearly development budget and full access to the Good Habitz platform; Work-from-home stipend: A one-time €1,000 stipend to set up your home workspace; Competitive pay and equity: Competitive salary plus a pre-IPO equity package, so you share in the company's growth; Corporate benefits: Exclusive discounts and deals from our partner network; Vacation: 30 vacation days a year plus public holidays, with the option to upgrade to 40 days at adjusted pay. After 5 years at Leapsome, take a month-long paid sabbatical; Wellness benefits: Stay active with a fully sponsored Urban Sports Club M membership, and support your mental health with an Oliva subscription that includes 1:1 therapy sessions, plus company workshops on mindfulness and digital wellness; Hybrid and flexible work: Spend 2 days a week with the team in our Berlin office, Tuesdays and Thursdays; Impact: Join a fast-growing HR platform trusted by more than 2,000 companies worldwide: you'll help shape how companies run HR and grow their people in one connected system; Culture: A diverse, international team that values open feedback and celebrates wins, big and small; Sponsored lunch: Lunch is on us every Tuesday and Thursday; Work from anywhere: Work from a different location for up to 2 months a year; Monthly team activities: Join Feierabend, a monthly budget to get-together in Berlin — hosted by employees, for employees.