Head of Growth & Marketing

The Head of Growth & Marketing for Inspired Online Schools USA owns U.S. enrolment growth end-to-end for Inspired Education's online school brand, USPA, and is expected to bring the ambition, pace, and commercial instincts of a growth-stage business leader to a category with significant untapped potential. The role oversees the full marketing lifecycle — from brand development and go-to-market strategy through lead generation and enrolment performance — with success judged on material, measurable growth in enrolments and market position. This leader is the primary marketing authority for the U.S. region and a senior partner to the CEO of Inspired Online Schools and CMO of Inspired Schools, expected to contribute to commercial and business decisions, and to build a high-performing team around them.

Responsibilities

Own U.S. enrolment growth end-to-end with business-owner mentality; Act as a senior strategic partner to the CEO/CMO; Define and execute the U.S. marketing strategy; Build and lead a high-performing, accountable marketing team; Translate strategy into clear plans, KPIs and measurable ROI; Own USPA brand positioning, messaging and creative direction; Drive demand generation across paid, social, content, partnerships and events; Own the marketing funnel and analytics to continuously improve conversion and enrolment performance; Partner closely with Admissions and Academics to optimise the student journey; Own the U.S. marketing budget, ensuring strong ROI and rapid reallocation of spend; Lead agency, vendor and marketing technology relationships; Identify opportunities to improve efficiency through internal resources, partnerships and technology

Requirements

Authorized to work in the US; Willing to work remotely in the US; Willing to travel occasionally within the U.S.; Technical marketing competence; Track record of owning and materially growing a demand, revenue, or enrolment number in a fast-growth, competitive, or resource-constrained environment; Experience building or significantly scaling a marketing function; Strong command of performance marketing, brand, and analytics; Ability to move fluidly between strategy and hands-on execution; Comfortable operating within a global parent company while retaining full ownership of a regional growth outcome; Entrepreneurial mindset; High ownership and accountability; Operates with pace and urgency; Executive presence; Growth leader comfortable with unit economics, sales alignment, and commercial trade-offs

Benefits

Bonus