Head of Growth

As Iru’s Head of Growth, you will own the full demand generation engine across paid media, integrated campaigns, lifecycle marketing, website conversion, email strategy, and events/field marketing. You will be accountable for building a durable, efficient growth engine that delivers against aggressive pipeline and revenue targets while connecting short-term performance with long-term customer growth. This is a strategic, director-level role for someone who can see how all demand programs work together, set the growth strategy, lead and develop the team, manage a significant budget, and partner closely across Product Marketing, Brand/Creative, Content, Sales, RevOps, and Marketing Ops. You should be comfortable moving between executive-level strategy and hands-on execution, with strong analytical judgment, budget discipline, and the ability to pressure-test performance across the full funnel.

Responsibilities

Own Iru’s end-to-end growth strategy across performance marketing, integrated campaigns, lifecycle marketing, website conversion, email strategy, and events/field marketing; Lead and develop the growth team, setting goals, coaching team members, establishing accountability, and ensuring the function delivers consistent pipeline and revenue outcomes; Oversee paid media strategy, budget allocation, and performance across digital channels, including LinkedIn, Meta, Reddit, Google Ads, Display, YouTube, CTV, and other priority channels; Build a cohesive demand generation engine that connects paid acquisition, website experience, lead nurture, campaigns, events, and sales follow-up into one integrated motion; Partner with Product Marketing, Brand/Creative, and Content to translate product positioning, audience insights, and campaign themes into high-performing go-to-market programs; Develop quarterly integrated campaign strategies and ensure they are executed consistently across channels, segments, and stages of the buyer journey; Guide lifecycle marketing strategy, including nurture programs that move prospects from first touch through customer conversion, expansion, and retention; Own growth forecasting, performance tracking, budget management, and reporting; provide clear insights and recommendations to marketing and executive leadership; Create repeatable campaign frameworks, optimization playbooks, and operating rhythms that improve efficiency and scale what works; Collaborate cross-functionally with Sales, RevOps, Marketing Ops, and other stakeholders on lead management, conversion, attribution, funnel performance, and campaign execution; Stay close enough to execution to understand what is working, troubleshoot issues, challenge assumptions, and raise the quality bar across programs; Hire, coach, or partner with highly analytical talent to ensure the team has strong channel-level rigor and performance insight

Requirements

8+ years of experience in B2B growth marketing, demand generation, performance marketing, or integrated marketing, ideally in SaaS or tech; 2+ years managing and developing high-performing marketing teams, ideally across multiple growth functions; Demonstrated ownership of pipeline and revenue outcomes across a broader demand generation motion, not just paid media; Strong understanding of paid media strategy and performance across channels such as LinkedIn, Google Ads, Meta, Reddit, programmatic display, YouTube, and CTV; Experience building integrated campaigns that connect messaging, creative, paid media, email, website experience, events, and sales follow-up; Lifecycle marketing experience, including nurture strategy, funnel progression, customer conversion, and expansion motions; Strong analytical judgment with the ability to interpret performance data, manage budget allocation, evaluate ROI, and ask the right questions of channel experts; Experience managing significant marketing budgets, ideally at similar B2B SaaS scale; Ability to move fluidly between strategy and execution: setting direction, building operating systems, coaching the team, and jumping into details when needed; Strong cross-functional partnership skills across Product Marketing, Brand/Creative, Content, Sales, RevOps, and Marketing Ops; Creative and commercial instincts, with the ability to connect positioning, audience insight, channel strategy, and pipeline impact; A full-funnel mindset: you understand how demand is created, captured, nurtured, converted, and expanded over time

Nice to have

Agency background or experience working closely with growth/performance agencies, especially with B2B SaaS clients; Experience managing growth programs at similar budget levels and scale; Track record of building repeatable growth systems through high-volume execution, testing, learning, and optimization; Hands-on experience earlier in your career across paid media, lifecycle, campaigns, or other demand generation functions; Experience hiring or managing highly quantitative performance marketers, analysts, or channel specialists

Benefits

Competitive salary; Hybrid work environment (3 days in office per week); 100% individual and dependent medical + dental + vision coverage; 401(K) with a 4% company match; 20 days PTO; Iru Wellness Week the first week in July; Equity for full-time employees; In-office lunch stipend provided; Up to 16 weeks of paid leave for new parents; Paid Family and Medical Leave; Modern Health mental health benefits for individuals and dependents; Fertility benefits; Working Advantage employee discounts; Onsite fitness center; Free parking; Exciting opportunities for career growth