Head of Marketing

This founder-led business in the casual dining sector offers high quality, authentic street food. The brand requires a Head of Marketing to lead on developing and implementing a creative marketing strategy through PR, events, brand campaigns and promotions as it goes through national expansion. Reporting into the Founder, this hybrid role requires being at the office in Liverpool three days a week, with the rest of the time at home or in the sites as required.

Responsibilities

Lead on developing and implementing a creative marketing strategy through PR, events, brand campaigns and promotions; Manage a team of two, Communications Manager and Charity Coordinator, and be prepared to recruit and grow your team as the business grows; Develop a long-term plan for the evolution of the brand; Collaborate effectively with the other teams to ensure the marketing strategy is aligned with the overall business strategy; Develop and manage marketing budgets; Ensure buy-in from all stakeholders through effective communication with the Senior Leadership Team; Coordinate all media contacts and ensure that the company consistently gets exposure and digital coverage

Requirements

Extensive experience of having worked as Head of Marketing or Marketing Manager within a founder led business; Experience in delivering a robust and effective marketing strategy; Demonstrable track record in delivering strong customer engagement and building audiences across all platforms; Strong commercial acumen; An excellent communicator and creative thinker, with an ability to use data and intuition to inform all decisions; Experience in working in a founder-led business with a strong hospitality marketing background; Creative, innovative and agile, with a real passion for staying up to date with new trends in the hospitality sector