Head of Social & Influence

At Wilson Hartnell, we design the brands, campaigns, and relationships that shape every aspect of Irish and global culture. We are looking for a Head of Social & Influence to be our ultimate Social Lead. This is a pivotal, M-shaped leadership role. Operating with high autonomy and reporting directly to the CEO, you’ll sit on the Senior Leadership Team. You will need the strategic vision to build our social offering into a powerhouse commercial revenue stream, the tech-forward curiosity to lead our AI roadmap, the gravitas to educate our team, and the hands-on drive to deliver best-in-class campaigns.

Responsibilities

Bring the Social-First Lens & Intervention; Take market-leading PR and comms campaigns and amplify them on social channels; Look at every brief, concept, and campaign through a distinct social-first lens; Inject social thinking into the creative process early; Turn social and influence into a highly profitable, scaled commercial revenue stream; Identify untapped social opportunities within the current client roster and active briefs; Define the right suite of technologies for monitoring, reporting, and evaluation; Spearhead the agency’s AI roadmap for social and influence; Drive maturity, adoption, and integration of generative AI tools; Enforce guidelines for correct, ethical, and responsible use of AI; Educate and upskill the team on tracking metrics, data-driven methodologies, and native social content; Manage, mentor, and inspire the sub-team; Set firm boundaries and focus energy where it yields the highest commercial and creative return

Requirements

Proven champion of social media and creator culture with a track record of maximising project potential; A leader capable of guiding teams, clients, and internal stakeholders through organisational growth and capability evolution; A keen interest in emerging technologies, with the curiosity and capability to drive AI adoption and team-wide AI upskilling (prompt engineering, generative AI); Experience navigating complex, high-level client relationships, particularly across Sport, Health, or Corporate sectors; Ability to operate in regulated environments without losing creative edge; A strong affinity for data-driven decision-making, with the ability to translate analytics and social listening into profitable campaigns; Strategic vision to build social offering into a powerhouse commercial revenue stream; Tech-forward curiosity to lead AI roadmap; Gravitas to educate team; Hands-on drive to deliver best-in-class campaigns

Benefits

Discretionary Performance Bonus, annually reviewed and aligned with business growth; Hybrid Working: balanced hybrid model, typically 3 days in Dublin office and 2 days remote; Comprehensive private health insurance and Employee Assistance Programme (EAP); Generous company pension contribution; Generous Annual Leave plus additional Ogilvy/WPP Days and wellness days off; Access to global learning & development frameworks, WPP discounts, and international career mobility opportunities; Stunning office location at 6 Ely Place, a Georgian building in Dublin 2