Head of Social Marketing - Prediction Markets

Our client is a peer-to-peer betting exchange designed for smart bettors who want more value. We are seeking a Head of Social Marketing to own our social footprint across X, Twitter, Instagram, TikTok, Discord, and YouTube, and to establish us as the sharpest, funniest, and most indispensable voice in sports subculture. You are a native internet citizen who lives on game night and can translate live sports chaos into viral content.

Responsibilities

Real-Time Gameday Content: Run our social accounts in real time during major sports events. Turn instant highlights, rumors, and bad beats into memes, charts, and market updates.; Category Education via Content: Create bite-sized, visual-first content that shows fans why trading a prediction market is superior to a sportsbook parlay.; Community Engine (X & Discord): Build and moderate an active community of traders, sports fans, and handicappers. Host live X Spaces, Discord Q&As, and halftime watch parties.; Organic Distribution & Memetic Warfare: Develop a distinct, authoritative, yet witty brand voice that gets retweeted by major sports media outlets, podcasters, and influencers.; Data-Backed Strategy: Track organic conversion from social to waitlist or app downloads. Analyze content to understand what moves order book volume and user sign-ups.; Collaborate with Creators: Partner with our Influencer & Affiliate leads to amplify influencer content and co-create viral campaigns.

Requirements

4–7 years managing social media for a major sports media brand, sportsbook/DFS operator, or crypto platform.; Sports IQ and internet native, you live on sports X.; You know memes, sports storylines, and cultural nuance across the NFL, NBA, MLB, and beyond. Speed and real-time execution, ability to design graphics and post high-quality commentary in seconds while live games are happening.; Portfolio of virality showing organic growth to hundreds of thousands of engaged followers.; Basic design or video editing skills with Figma, Photoshop, Premiere/CapCut, or Canva.