Head of Web and Organic Growth

As the Head of Web and Organic Growth, you'll own our digital front door, including the homepage, vertical landing pages, our blog, and lead-magnets. You'll set the strategy to bring prospective clients to Atticus.com from organic and AI search. You’ll decide what they read, what they trust, and how they move from learning about Atticus to talking with one of our client advocates. You'll write the briefs that shape our blog content and the requirements that drive our SEO and GEO prominence. You'll work closely with our editorial team to commission content that ranks and genuinely helps people in need. This is a high-leverage seat. Our prospective clients often find us months or even years before they're ready to apply for benefits. Your job, together with our Growth Marketing and Product teams, is to make sure we're useful to them the entire time, so that when they're ready, Atticus is the obvious choice. As we expand into new verticals, you’ll partner with our vertical GMs and Growth Product team to evolve our core site experience into one that delivers for each of our vertical audiences.

Responsibilities

Own our digital front door, including the homepage, vertical landing pages, our blog, and lead-magnets; Set the strategy to bring prospective clients to Atticus.com from organic and AI search; Decide what they read, what they trust, and how they move from learning about Atticus to talking with one of our client advocates; Write the briefs that shape our blog content and the requirements that drive our SEO and GEO prominence; Work closely with our editorial team to commission content that ranks and genuinely helps people in need; Partner with vertical GMs and Growth Product team to evolve our core site experience for each vertical audience

Requirements

You’ve spent 6-9 years in digital marketing, with at least 3 in a lead role owning a website P&L or equivalent; You’ve delivered demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services); You have strong conversion chops, having A/B tested landing pages, rebuilt funnels, and have strong opinions about what makes a vertical landing page convert, defended with data; You have fluency in GEO/AEO, thinking about AI Overviews, LLM citations, and what discovery looks like in 2027; You are a strong writer, because the brief is the artifact that determines whether content wins; Comfort partnering with lifecycle, excited about the seam between digital and lifecycle; AI-native instincts, feeling this job is twice as possible with AI tooling available today than it was two years ago

Benefits

Medical and dental insurance with 100% of employee premiums covered; 15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year); Free membership to OneMedical; $600/year reimbursable stipend for internet service; $1,000 reimbursable stipend for education and training outside of work; Up to $1,200/year student loan repayment assistance; 401(k) and optional HSA/FSA; Humble, thoughtful, smart, fun colleagues; Equity