Hybrid Strategist

The Strategist, together with the internal team, works hand-in-hand with the clients’ marketing department and creative agency to ensure the development of effective and unique media campaigns. The strategist is to immerse themselves within the clients business gaining an acute understanding of the client’s needs and goals, as well as the brands’ customers, in order to provide clear and consistent input into the media strategy. Based on given objectives, the strategist applies their knowledge of media and communication platforms to identify the most appropriate vehicles for building awareness of a client’s brand.

Responsibilities

Create strong, compelling and strategic media recommendations on how different channels can be used to integrate the consumer journey and define the role of media use to the consumer; Deliver media solutions that drive key objectives to ensure budget efficacy and performance; Collaborate with the client lead, planning, and implementation groups to develop budget allocations across media mix scenarios; Use client data and technology architecture to provide strategy solutions to clients; Provide insights on emerging media and new opportunities; Build competitor/brand reviews to ensure execution of strategic actions; Ensure regular media update presentations to client e.g. trends, landscapes, hot topics; Collaborate across the Strategy Hub to drive continuous improvement; Actively participate in client/vendor initiatives/workshops; Understand the competitive context within which brands operate; Use agency research and implementation planning tools to set overall communication/channel objectives; Coordinate & complete annual plans for all brands for the assigned categories; Collaborate with the implementation team on reporting to deliver insights and optimization recommendations; Be the key day-to-day contact for Clients and the Account Leadership team; Develop strong relationships at all client levels; Maintain and develop strong symbiotic relationships with media partners/vendors; Update and maintain knowledge of the client’s organizational structure, planning process, marketing calendar and the needs of key stakeholders; Work with clients and agency partners to bring campaigns to life, including attending and contributing to regular work in progress meetings

Requirements

Marketing/advertising degree with a focus on strategy; Minimum 5 years’ work experience in business consultancy, market research/analytics or a strategic planning role, of which at least 3 years have been spent working on media/communications planning related business; Media agencies experience and working knowledge of media planning required; Significant proven experience of working with multiple stakeholders, e.g., suppliers, advertising/marketing agencies, media owners; Understands business principles and good practice and perceives issues in both financial and commercial terms; Proficient in both ATL (Above-the-Line) and Digital media planning, with the ability to develop integrated channel strategies across traditional and digital platforms; Experienced in consolidating reporting documents and campaign performance data to deliver clear, actionable insights and recommendations to clients and stakeholders; Highly evolved presentation and facilitation skills; Excellent communication; Strong analytical and number skills; Good understanding of media channels, both digital and traditional; Problem-solver; Proficiency in the use of computer programs for Word processing, Databases, Spreadsheets, E-mail, Internet

Nice to have

Experience in campaign implementation and reporting is beneficial

Benefits

Access to global WPP Media & WPP networks; competitive medical insurance; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days