Implementational Planning Lead

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. As Implementational Planning Lead, you will be responsible for the coordination and delivery of performance and branding campaigns across all biddable channels across 5 European markets. The role involves leading a team of channel-specialist Execs, Managers and Directors both in the London office and in the Global Hub. Specifically 5 channel-specialist Directors will report directly in to this position. Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver world class campaigns which exceed client’s expectations. This includes campaigns with a mobile app-install objective (MAI) which have their own set of KPIs and unique tracking considerations using the Kochava platform.

Responsibilities

Coordination and delivery of performance and branding campaigns across all biddable channels across 5 European markets; Leading a team of channel-specialist Execs, Managers and Directors in the London office and Global Hub; Ensuring effective management of projects to brief, schedule and budget; Delivering world class campaigns which exceed client’s expectations; Managing campaigns with mobile app-install objective (MAI) using the Kochava platform; Responsibility for the output of your team (UK-based and Global Hub), both client facing and operational; Strategic understanding of the client’s business and KPIs; Oversight of holistic digital strategy for tactical campaigns including building and targeting audiences; Developing strong relationships with client and key suppliers; Identifying growth opportunities for clients within data, technology, and content such as DCO and audience science; Leading recruitment, team development, and career progression; Driving process development and operational excellence

Requirements

Proven digital practitioner with in-depth understanding of audiences and digital data planning and solid expertise in developing innovative, holistic digital strategies (across paid search, social, programmatic & IO display); Hands-on in-platform activation experience in at least one of the core channels of paid search, paid social, programmatic / IO display and sound understanding of all channel fundamentals; Experience in media, ideally from an agency side background (client side or a mix will also be considered); Client leadership experience, delivering excellence for clients; UK based role requiring individuals to have the right to work in this location

Nice to have

Good knowledge of mobile tracking technologies; Professional digital media/advertising qualifications

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Inclusive culture through employee resource groups and in-office events; Opportunities to leverage global WPP Media & WPP networks; Hybrid working with teams in office around four days a week