Influencer Lead

This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. We’re looking for an Influencer Lead to help define and grow the influencer discipline at DEPT®. Based in London and part of our Creative & Media team, you’ll play a key role in evolving our creator offering developing standout campaigns, supporting our junior team, and ensuring our work is creatively brave, culturally relevant, and consistently excellent.

Responsibilities

Help define what best-in-class influencer work looks like at DEPT®; Drive the creative development of influencer-first ideas in response to client briefs; Collaborate closely with Creative, Strategy, and Client Services teams; Identify opportunities to elevate and evolve our influencer product; Oversee campaign planning and delivery; Guide the development of influencer approaches that ladder up to brand, comms, and cultural objectives; Work closely with the team to match talent to campaign goals and creative direction; Contribute to shaping key messaging, creative narratives, and content formats; Act as a mentor and line manager to junior and mid-level team members; Run team sessions and reviews to share learnings and creative inspiration; Contribute to onboarding and training of new joiners; Be an advocate for the influencer discipline internally

Requirements

5+ years’ experience working in influencer marketing, ideally across both creative and executional roles; Passion for the creator economy and deep understanding of platforms like TikTok, Instagram, YouTube and emerging formats; Experience working with global and culturally diverse talent from niche creators to celebrity partnerships; Strong creative instincts and a sharp eye for what good influencer content looks like; Confident collaborator and communicator, able to work across teams and functions to bring ideas to life; Natural mentor and people-first leader who enjoys coaching and supporting others; Hands-on experience managing and delivering influencer campaigns at scale

Benefits

Flexible hybrid working policy; Excellent salary based on experience and equal pay policies; Pension; Free private healthcare; Mental health support; Company sick pay scheme; 26 days paid holiday plus UK Bank Holidays; Refreshments provided in the office all week and drinks at 4 pm on Thursday; Season ticket loan and cycle to work scheme; Enhanced family friendly policies; Social and Cultural Events; Inspirational Talks; Learning and Development; Buddy Programme; Certified B Corp since 2021 and named Agency of the Year; Awesome clients; Opportunity for possibility; Global annual DEPT Cares Month