Influencer Marketing Manager – Hollister

Human-led brand advocacy efforts are a key pillar of focus for our brands moving forward and our influencer team is regarded industry-wide as one of the best in the business. Reporting to the Brand Marketing Director, this individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social and Product) to bring long-term strategies and holistic brand campaigns to life. This job is located at our Regional Head Office in London, England.

Responsibilities

Growing Hollister influencer marketing programs with focus on new and emerging platforms while maintaining brand DNA; Identify new areas of opportunity for forming influencer relationships to grow brand affinity and increase awareness; Lead team in retaining industry leader in social selling by testing and utilizing proven strategies to ensure influencer campaigns are innovative and drive results; Collaborate with multiple external and internal partners to execute all influencer activations; Act as primary liaison between internal teams and external agencies; Support cross-functional teams in amplifying performance for influencer marketing opportunities across the business; Partner with Creative teams to ensure total pull-through of influencer marketing initiatives and visibility of talent/content; Audit ambassador & influencer deliverables for completion, brand standard compliance, and performance; Establish/negotiate influencer obligations and costing; coordinate contract reviews with legal team; Partner with other channel owners to maximize exposure of influencer content; Collaborate with EMEA Product Strategy teams for product delivery/gifting; Assist in seasonal brainstorm and planning sessions to integrate influencer activations into marketing campaigns; Integrate program plans and deliverables into existing cross-functional processes; Drive clear program performance goals and reporting; Deliver against established annual budget; Monitor industry trends, consumer behavior, and competitor activity

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Advertising or related field; Experience in Marketing; Experience social media program management, influencer program management, and/or ambassador program management; Proven track record of identifying new trends and opportunities at the forefront of influencer marketing; Demonstrated depth of knowledge of all platforms appropriate for Influencer Marketing; Demonstrated understanding of Millennial and Gen-Z consumers of all genders; Experience managing an external agency vendor/partner; High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities; Very strong project management skills (including timeline development/management, budget); Strong relationship development/management and written/verbal communication skills; Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)

Nice to have

Experience in Marketing for large lifestyle / fashion brands; Experience in TikTok

Benefits

Incentive bonus program; Annual companywide review process; Medical, dental and vision insurance; Life and disability insurance; Associate assistance program; Paid parental and adoption leave; Access to fertility and adoption benefits through Carrot; Access to mental health and wellness app, Headspace; Paid time off and one paid volunteer day per year; Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year); Seven associate wellness half days per year; Merchandise discount on all brands; Opportunities for career advancement; Access to multiple Associate Resource Groups; Global team of people who will celebrate you for being YOU