Influencer Outreach Specialist

Fresh Prints' audience lives on TikTok and Instagram. They follow sorority girls, watch college life content, and buy whatever their favorite campus mini celebs are wearing. Yet somehow, we've built the largest collegiate custom apparel company in America without a strong influencer program. Imagine what we can do with one! We're looking for an Influencer Marketing Manager who can lead her effort to develop a robust influencer marketing strategy.

Responsibilities

Build and maintain a tiered influencer roster across TikTok and Instagram; Develop a discovery process for identifying high-fit creators; Evaluate creators on content quality, engagement quality, cultural fit, and relevance; Own the influencer pipeline; Build influencer campaign plans around Fresh Prints' key marketing moments; Develop clear, compelling creative briefs; Manage all logistics: outreach, contracting, product seeding, content review, approval, and posting coordination; Build genuine, long-term relationships with creators; Negotiate rates, deliverables, and usage rights fairly and clearly; Track campaign performance across all influencer partnerships; Build a reporting cadence for the Brand team; Run post-mortems after major campaigns; Develop and refine the metrics framework for evaluating influencer ROI

Requirements

2 - 4 years of experience in influencer marketing, creator partnerships, or a closely related field; Deep familiarity with TikTok and Instagram as both a marketer and a consumer; Experience managing influencer campaigns end-to-end: discovery, outreach, contracting, briefing, content review, and performance reporting; Experience negotiating with creators on rates, deliverables, and usage rights; Comfort with influencer management and analytics tools; Proven ability to manage a roster of multiple creators across simultaneous campaigns

Nice to have

Experience with or strong understanding of the Greek life / collegiate audience; Fluency in the social media ecosystem and knowledge of what content performs; Strong creative judgment; Analytical skills to determine what is actually working; Scrappy approach to getting outsized results from a lean influencer budget

Benefits

2-month paid Sabbatical for eligible employees; $40 Night Shift Allowance