Integrated Campaigns Lead

Harvey's users are among the most sophisticated professionals - from managing partners and practice leaders at global law firms to GCs and legal operations executives in-house, and tax and finance leaders adopting AI across their organizations. The Integrated Campaigns Lead will build the function responsible for exactly that. You'll set Harvey's global integrated campaign strategy: defining our priority audiences, sharpening how we position Harvey, and designing coordinated programs that build awareness, deepen engagement, and drive growth. You'll establish the campaign operating model, prove what works, and build the team and capabilities to scale it globally.

Responsibilities

Set Harvey's global integrated campaign strategy. Define the audiences, segments, narratives, and campaign architecture that build relevance with our audiences and drive awareness, engagement, pipeline, and revenue; Turn audience insight into differentiated positioning. Develop messaging rooted in primary research, customer insight, competitive intelligence, and demonstrated use cases. Build claims on evidence and create narratives sophisticated audiences find credible; Translate company priorities into market-facing programs. Partner with Product, Sales, and business leaders to develop marketing strategies around Harvey's most important growth initiatives, connecting what matters to the business with what matters to our audiences; Orchestrate the full marketing system. Bring together digital, social, communications and analyst relations, alliances, events, field marketing, and other channels into cohesive global campaigns, spanning major launches, category-building moments, and always-on programs; Build the measurement system. Define the KPIs, dashboards, attribution signals, and operating cadence that connect campaign investment to audience and business outcomes; Build the team and operating model. Design how the campaigns function works, hire exceptional marketers, and develop them into strategic owners of audiences, programs, and business outcomes; Raise the creative and strategic bar. Establish what great campaign thinking looks like at Harvey, from the quality of the insight and sharpness of the message to the craft of the execution and rigor of the measurement; Build an AI-native campaign engine. Apply AI across audience research and modeling, creative development, experimentation, personalization, localization, and performance analysis. Develop repeatable approaches that raise the capabilities of the broader marketing organization.

Requirements

8+ years of B2B marketing experience, including significant ownership of integrated campaigns, demand generation, or go-to-market programs within enterprise software or high-growth SaaS; A record of building and scaling. You've created teams, programs, or operating models and know how to introduce structure without introducing unnecessary process; Experience building and leading exceptional teams. You've hired, developed, and retained high-performing marketers; Strong commercial instincts. You've owned multi-million-dollar investments and understand how to connect marketing decisions to audience impact, pipeline, revenue, and ROI; Exceptional positioning and messaging judgment. You know how to get from audience research and market insight to a differentiated point of view, and you're a strong enough writer to do the work yourself when the stakes are high; Exceptional cross-functional influence. You've orchestrated digital, social, communications, analyst relations, partnerships, events, and field marketing as one system rather than optimizing a single channel in isolation; Hands-on fluency with AI. AI is already part of your campaign workflow. You have informed opinions about where it meaningfully improves marketing, and where human judgment remains the advantage; A player-coach operating style. You're comfortable setting strategy with senior leaders and equally comfortable opening the doc, digging into the dashboard, rewriting the brief, or working through the details with the team; Comfort with ambition and ambiguity. You can create clarity where there isn't yet a playbook, move quickly without lowering the bar, and build systems that become more sophisticated as Harvey grows.