Intern Digital Marketing and Website Management

A GOOD INTERNSHIP IS NEVER HANDS OFF. SHARE YOUR PASSION. We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do. Our team at the BMW Group manages digital marketing activities for 24 European markets. With our brands BMW, MINI, and Rolls-Royce, we create premium digital experiences that inspire customers across all touchpoints.

Responsibilities

Support the development and optimization of BMW and MINI websites across multiple digital products such as configurator, vehicle finder, and online showroom; Help improve the customer journey from awareness to conversion across all website touchpoints; Assist in conceptualizing and implementing new website features, ensuring scalability and alignment with our global digital strategy; Contribute to collaboration with internal stakeholders such as UX, analytics, legal, IT and external partners to deliver a consistent premium digital experience; Support the management and optimization of key tools including configurator flows, vehicle finder functionalities, and lead forms; Participate in website testing, quality assurance, and performance optimization through A/B testing and usability improvements; Help with reporting and analysis of website performance including KPIs such as traffic, configurator starts, and lead generation; Support daily operations by coordinating with stakeholders, tracking requirements, and ensuring timely delivery of website updates

Requirements

Studies in business, digital media, computer science, or a related field with focus on digital, marketing, or product management; Strong interest in digital products, user experience, and website ecosystems; Advanced Microsoft Office skills, especially PowerPoint and Excel; Analytical mindset with affinity for data-driven decision-making and precision; Structured approach, strong communication skills, and ability to work in an international environment; Fluent English and German skills

Nice to have

Basic understanding of web analytics tools such as Adobe Analytics or Google Analytics is a plus; First experience in digital projects, website development, or product management is an advantage

Benefits

Comprehensive mentoring & onboarding; Personal & professional development; Flexible working hours; Mobile work; Attractive & fair compensation; Student apartments (subject to availability & only at the Munich location)