Kering Eyewear Trade Marketing Manager

Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner. Your opportunity: You will be responsible for driving Trade Marketing team and initiatives, with direct impact on the Spanish and Portuguese markets. Your main focus will be to support the business and local customers (both independent opticians and key accounts) in maximizing their potential. You will ensure efficient budget allocation, promote best practice sharing, and collaborate closely with local teams to deliver excellence in execution, effectiveness, and performance, in line with Company, HQ, and Brand guidelines.

Responsibilities

Drive Trade Marketing team and initiatives with direct impact on Spanish and Portuguese markets; Support business and local customers (both independent opticians and key accounts) in maximizing their potential; Ensure efficient budget allocation, promote best practice sharing, and collaborate closely with local teams; Foster a culture of trust, empowerment, and accountability; Drive Trade Marketing strategy, plan and execution across Iberia; Ensure excellence at POS (visibility, cross-selling, share of space, training) and delivery within timelines and budgets; Oversee staff training and in-store excellence; Oversee visibility and customer activations; Maximize brand impact and customer engagement; Design and lead training strategy for the region; Lead definition and execution of sales event strategy; Act as strategic partner to Sales; Create trade plans for specific customers; Consolidate needs from local teams and maximize effectiveness of showroom activities and international sales campaigns; Define KPIs, monitor ROI, analyze market trends and competitors; Lead category management and assortment strategy; Define optimal product mix by local channel and customer; Maximize sell-out performance and business impact

Requirements

Proven experience (8+ years) in Trade Marketing, Category management, and Sales within international and matrix organizations; Strong business acumen with a solid understanding of sales dynamics, sell-out drivers and customer/channel strategies; Demonstrated experience in leading and developing teams, with a strong focus on leadership, coaching, empowerment, and building a culture of trust and accountability; Experience in managing cross-functional projects and working in close collaboration with Sales, Marketing and HQ functions; Strong analytical mindset with the ability to interpret data (sell-out, KPIs, market trends) and translate insights into actionable plans; Proven track record in budget management and delivering results in line with business objectives and ROI targets; Deep understanding of in-store execution excellence, including visibility, merchandising and customer experience; Excellent communication and stakeholder management skills, with the ability to influence different levels of the organization; Entrepreneurial mindset, with a proactive and solution-oriented approach; Fluent in Spanish and English; Willingness to travel across the markets of competence

Nice to have

Preferably in FMCG, luxury, beauty or consumer goods industries; Experience in category management and assortment optimization across different markets and channels is a strong plus; Additional European languages are a plus, with preference to Portuguese

Benefits

Opportunity to join a thriving Company in a global Luxury Group with endless possibilities to learn and grow; Talent development is a managerial principle at Kering; Commitment to fostering internal mobility; Stimulating and fulfilling workplace environment; Commitment to building a diverse workforce; Equal Opportunity Employer