Lead Product Manager, New Verticals

We're scaling AirOps into a full-stack AI Search offering for brands, and we need someone to own the build from the inside. As the Lead Product Manager for New Verticals, you are effectively a founder-in-residence with the scale, capital, and speed of AirOps behind you. Your mandate is pure exploration and validation: identify untapped marketing and acquisition channels, run aggressive quant-heavy experiments, build out robust reporting foundations, and formulate clear hypotheses on where AirOps should make multi-million dollar product investments next. You won't just be managing a roadmap; you'll be navigating total ambiguity, diving into SQL and funnel analysis, co-building with top customers, and transforming early performance signals into AirOps’ next core product lines. If you thrive on blank space, hyper-growth pace, and pure 0-to-1 ownership, this is your playground.

Responsibilities

0-to-1 Channel & Product Incubation: Uncover, size, and test brand-new channels of business to expand AirOps into a complete growth marketing ecosystem; Data-Driven Experimentation: Formulate crisp hypotheses and run rapid, quantitative tests to evaluate activation, adoption, and expansion potential before committing heavy engineering resources; Measurement & Data Foundations: Build the core analytics foundation (funnel tracking, success metrics, leading indicators, custom dashboards) to rigorously prove or disprove channel viability; Investment Hypotheses & Playbooks: Turn validated experiments into repeatable GTM playbooks, pricing models, and strategic business cases that guide company-wide resource allocation; Customer Co-Building: Partner directly with forward-thinking marketing and growth leaders to translate ambiguous edge-case feedback into scalable product bets.

Requirements

The Founder Archetype: You've founded a company, led a product at an early-stage startup, or spearheaded 0-to-1 growth bets inside a hyper-growth company; Strong Quantitative & Data Background: Deep experience with data-heavy products and analytics frameworks. You don't just consume dashboards - you build them, write your own SQL, analyze complex funnels, and make confident calls with incomplete data; Hypothesis-Driven Mindset: High-velocity instinct for testing. You know how to build low-fidelity MVPs and track early signals to validate demand before over-engineering a solution; Relentless Product Prioritization: Exceptional product instincts that balance customer empathy with brutal prioritization. Saying "no" to low-leverage ideas to focus entirely on high-potential growth vectors; Executive Presence & Co-Building Skill: High bandwidth to command the room with executive buyers, operate alongside technical teams, and collaborate across Growth, Data, Product, and Sales.

Nice to have

Experience building or scaling data-dense products within MarTech, AdTech, SEO, AI Search, or Content Marketing; Prior history navigating rapid expansion phases ($10M → $50M+ ARR) at a venture-backed tech company.

Benefits

Equity in a fast-growing startup; Competitive benefits package tailored to your location; Flexible time off policy; Parental Leave; A fun-loving and (just a bit) nerdy team that loves to move fast!