Lead Web Designer

As a Lead Web Designer at Persona, you'll join our growing Brand Studio to help define and build our website and other consumer-facing digital experiences. With a primary focus on our marketing website, you'll lead design exploration and set the bar for thoughtful, exceptionally crafted work. This is a lead role, so you should feel comfortable taking the initiative to jump right in, facilitate cross-functional conversations and alignment and develop/presenting ideas. You'll need a strong understanding of how to build and scale design systems, plus the drive to keep pushing the work forward in an always-evolving space. This role requires close collaboration across teams and the ability to manage projects of varying scope and complexity cross-functionally. With a rebrand just underway, this is a rare opportunity to help shape our visual system at a foundational moment and make a real impact.

Responsibilities

Design and deliver category-defining digital experiences across our marketing website and other interactive touchpoints (event activations, micro-sites, digital collateral); Lead the redesign of our upcoming marketing website, from strategic alignment and scoping through design, implementation, and stewardship; Partner with the web team on day-to-day site needs, enabling the marketing team to keep iterating and building for today's needs; Champion a new era of design and build processes, partnering closely with engineering and using the latest prototyping and AI tools to bring ideas to life beyond the brief; Help build a culture of feedback and collaboration among designers, cross-functional partners, and executive stakeholders; Develop a deep understanding of Persona's brand and play a defining role in where it goes next

Requirements

Standout interactive portfolio reflecting a passion for narrative, craft, and technology, grounded in a clear understanding of the audience; 10+ years of experience in agency or in-house environments, with a clear focus on website design and digital experiences; Strong UX instincts and the ability to translate principles into intuitive, empathetic user experiences; Drive to build cohesive visual systems, backed by an understanding of what it takes to build, deploy, and maintain a website and other digital-first experiences; A design and build instinct, paired with real excitement and curiosity about what new tools unlock (deeper exploration, higher fidelity, and sometimes almost implementation-ready experiences); Ability to self-direct across multiple workstreams in a fast-moving environment, with the communication skills to keep cross-functional and executive stakeholders aligned; Fluency in industry-standard tools and the ability to produce production-ready files (Adobe Creative Cloud, Figma, and AI tools like Cursor and Claude)

Nice to have

code-based animation; emerging technologies

Benefits

Medical, dental, and vision; 3% 401(k) contribution; unlimited PTO; quarterly mental health days; family planning benefits; professional development stipend; wellness benefits