Lifecycle Journey Manager, Cross-Sell & Expansion

You’ll join MoneyLion’s Growth & Retention team and own the Cross-Sell & Expansion stage of the user journey - the moment a single-product user becomes a multi-product, high-value customer. Rather than running channel campaigns, you’ll operate as a lifecycle journey manager: you own the strategy, the KPI, and the end-to-end journey that grows product breadth and monetization depth across our portfolio. You’ll work hand-in-hand with our AI decisioning stack - setting the objectives, signals, and guardrails it optimizes toward - while partnering with Product, Data, Creative, and Martech to design, launch, and prove the programs that expand customer value. This role blends strategy with hands-on execution and a strong analytical, experiment-driven mindset.

Responsibilities

Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar (products per user, secondary-LOB adoption, expansion revenue); Design multi-product, multi-channel journeys - post-purchase upsell, marketplace and in-app offers, next-best-product - that move users into their second and third products; Define next-best-product and propensity logic with Data Science; set the signals, eligibility, and guardrails that the decisioning stack (AID / Hightouch) optimizes toward; Build and launch journeys in our lifecycle platform (Iterable) - workflow setup, audience configuration, suppressions, QA, and launch checks - increasingly orchestrated through AI decisioning; Run structured experiments (offers, timing, sequencing, channels) to grow breadth and depth without over-messaging; Partner with PMM on cross-sell value propositions and with LOB / partner teams on offer economics; Own the numbers - report on expansion KPIs, surface insights, and recommend concrete next steps based on data; Direct and supervise the AI agents (rapid response, monitoring, quality) that execute the pillar’s programs

Requirements

5–8+ years in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business, with depth in cross-sell, upsell, or monetization; A track record owning both strategy and execution - you’ve defined lifecycle plans and personally shipped journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar; Strong data literacy - propensity, funnel, cohort, and incrementality analysis - with the ability to translate findings into roadmaps; Experience designing always-on, triggered programs (cross-sell, post-purchase, onboarding-to-adoption) rather than one-off blasts; Comfort directing AI / ML decisioning or personalization (predictive scoring, next-best-action models); Cross-functional influence with Product, Data, Legal / Compliance, and Creative; able to align stakeholders without authority; Excellent written communication and a high bar for QA and detail; A bias toward ownership and action - you ship, learn, and iterate quickly

Nice to have

Experience in fintech, subscription, or marketplace businesses; Familiarity with Hightouch, AID, or other decisioning / composable martech platforms

Benefits

Performance-based bonus scheme (up to 10%); Flexible working hours with hybrid / home-office options; The chance to join a major global tech company listed on the S&P 500; A meaningful learning & development budget and clear career growth; Comprehensive health and wellbeing benefits; Modern equipment (Mac/Windows) for work and personal use; Employee Stock Purchase Plan; 401(k) match; health insurance options; disability coverage; life insurance; unlimited paid time off