Lifecycle Marketing Manager

Truemed is building the payment infrastructure for better health. Our platform helps qualified consumers use HSA/FSA funds on eligible health and wellness purchases while helping merchants unlock a powerful new growth channel through compliant eligibility and substantiation workflows. This is a hands-on role: roughly 70% building and shipping and 30% strategy, testing, and reporting. The role reports to the Head of Consumer Marketing and works with Product Engineering, Partner Marketing, and Content. The company is open on level; candidates with deeper experience owning a channel target and a roadmap will be considered for Senior. Location: Los Angeles or Austin required; Hybrid.

Responsibilities

Own Truemed's Klaviyo flows across the customer journey, including welcome and onboarding, post-purchase, cross-sell, win-back, and seasonal deadline reminders; Design the path that brings customers who first found us at a merchant's checkout back to truemed.com for their next purchase; Connect journeys to the events our product emits and partner with Product Engineering on new events; Build dynamic, personalized content with Klaviyo's template language and product catalog; Keep the Klaviyo product catalog, which syncs from our Sanity CMS, accurate and fresh; Run the campaign calendar, including the Truemed Weekly newsletter, seasonal moments, and the year-end FSA deadline; Write the copy: subject lines, preview text, body copy, and SMS; Build and QA emails in Stripo and Klaviyo, and edit HTML when needed; Run partner-featured email and SMS sends with merchant partners and report on performance; Own the SMS program on Klaviyo, including campaigns, SMS journeys, consent capture, and TCPA compliance; Grow the SMS audience through on-site forms and the eligibility experience; Own segmentation, frequency, and deliverability; Own lifecycle touchpoints on truemed.com, including signup forms and Sanity-managed pages and product cards; Run an always-on testing program covering subject lines, send times, content, and journey structure; Report on engagement, repeat purchase, and revenue by journey and campaign; Own the Email and SMS channel targets in the quarterly plan

Requirements

4+ years in lifecycle, CRM, or retention marketing, ideally at a high-volume ecommerce, DTC, or marketplace business (6+ years for Senior); A track record of growing repeat purchase rate or customer lifetime value through lifecycle programs; Deep, hands-on Klaviyo experience across flows, segments, custom events and metrics, catalog, SMS, and the template language; Experience running SMS programs, including consent and TCPA compliance; A portfolio of email and SMS copy you wrote yourself; Working knowledge of HTML/CSS for email and of email builders like Stripo; Experience with lifecycle attribution, reporting, and structured A/B testing

Nice to have

Experience with a headless CMS (Sanity strongly preferred; Contentful or similar); SQL or BI experience (Omni, Looker, Snowflake); Familiarity with the Klaviyo API, GTM, or on-site identity and tracking; Experience in health and wellness, fintech, or another regulated category (HSA/FSA experience is a strong plus); Experience running brand-partner or co-branded campaigns; Comfort using AI tools to draft, build, and QA campaigns faster