Lifecycle Marketing Operations Specialist, Audience

We are seeking a Senior Lifecycle Marketing Operations Specialist, Audiences, to lead lifecycle journey audience strategy across Zillow’s owned channels. This role serves as a subject matter expert in segmentation, personalization, and journey orchestration, helping define scalable lifecycle frameworks that drive engagement and conversion. You will own high-impact lifecycle initiatives, translate strategic priorities into data-driven audience architecture, and influence how customer data is leveraged across the marketing ecosystem.

Responsibilities

Lead lifecycle journey audience strategy across Zillow’s owned channels; Design and evolve lifecycle and audience activation frameworks that improve speed, flexibility, and scalability; Partner with Data Science and Engineering to improve audience data models and activation capabilities; Serve as the activation subject matter expert in cross-functional conversations with Engineering, Product, and Platform teams to evolve audience infrastructure and improve activation scalability; Analyze performance trends and proactively recommend lifecycle optimizations; Design and execute experiments to measure lift and validate segmentation and targeting strategies; Establish governance standards for audience health, suppression logic, and segmentation accuracy; Mentor junior team members on lifecycle best practices and audiences

Requirements

Experienced lifecycle marketing operations strategist with deep hands-on expertise in CDP and marketing automation platforms; Strong understanding of data flows, audience modeling, and personalization frameworks; Strategic thinker who can translate business goals into scalable lifecycle architecture; Analytical and comfortable driving optimization through data; Influential cross-functional partner; 5+ years of experience in lifecycle marketing, audience strategy, or marketing operations; Deep experience with CDP and data activation platforms; Proven experience designing and optimizing audiences for personalized experiences; Strong understanding of customer data modeling and segmentation frameworks

Nice to have

HubSpot, Hightouch, Braze, or similar tools preferred; SQL is strongly preferred

Benefits

incentive compensation