Lifecycle Marketing Operations Specialist, Templates

We are seeking a Senior Lifecycle Campaign Operations Specialist to define and evolve execution standards across Zillow’s owned channels. This role serves as a subject matter expert in template systems, QA governance, and launch protocols, driving scalable operational excellence. You will lead complex campaign launches, establish best practices, and ensure predictable, high-quality execution across channels.

Responsibilities

Lead execution of complex, cross-channel campaign launches; Build and evolve modular template systems, execution frameworks, and QA automation standards to improve scalability and reliability; Design reusable, component-based template architectures that reduce build time and enable dynamic personalization at scale; Serve as the primary escalation point for execution quality issues and launch risk mitigation; Partner with Marketing Technology and Engineering to implement new execution capabilities; Drive automation initiatives that reduce manual configuration and increase deployment predictability; Identify systemic process gaps and lead initiatives that improve scalability, efficiency, and launch predictability; Drive initiatives that reduce campaign build time through standardized templates and modular frameworks; Mentor junior team members and elevate execution standards across the team

Requirements

Experienced marketing operations leader with deep hands-on expertise executing and optimizing campaigns within enterprise marketing automation and CDP platforms such as HubSpot, Hightouch, Braze, SparkPost, or comparable tools; Strong systems thinker who understands how templates, QA standards, and governance frameworks scale across platforms and channels; Comfortable defining and evolving execution standards across marketing automation and CDP ecosystems; Analytical and proactive in identifying systemic gaps and driving operational improvements; Confident advising stakeholders on feasibility, risk, and scalable execution approaches within complex MarTech environments; Trusted cross-functional partner who can influence execution strategy while balancing speed and quality; Mentor and resource for junior team members, elevating execution excellence across the team; 5+ years in marketing operations or campaign execution; Hands-on experience with enterprise marketing automation platforms (Braze, HubSpot, Salesforce Marketing Cloud, Iterable, etc.); Experience building and launching complex lifecycle campaigns; Experience building dynamic content and personalization logic within enterprise marketing automation platforms (Liquid, Jinja, conditional content blocks); Strong HTML/CSS skills for email templates; Experience troubleshooting rendering and dynamic content issues; Experience establishing QA processes or execution standards; Experience managing campaign launches within a defined approval and QA workflow; Experience partnering with Product, Engineering, or Marketing Technology teams

Nice to have

Template architecture experience; Modular email systems; Automation experience; Process improvement mindset

Benefits

Incentive compensation