Lifecycle Marketing Specialist

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.
Fresh vision. Real impact. Come build it with us.

Responsibilities

What you’ll do at Freshworks:; Execute nurture campaigns across the EX product family’s active programs, including always-on demand gen, trial journey nurture, re-engagement, and reincentivization/win-back; Own and revamp underperforming programs as needed, ensuring each has clear KPIs and reporting; Partner with the Lifecycle Marketing Manager on journey-framework build-out, including personalization and dynamic content infrastructure; Partner with Digital Marketing on the hand-off of syndication leads into nurture, and with Sales/SDR teams on MQL scoring thresholds and hand-off rules; Partner with Content Strategy and Product Marketing to align nurture messaging to each stage of the buyer journey; Monitor email and database health (deliverability, unsubscribes, blacklist status) across owned programs; Report on program performance against KPIs and recommend optimizations based on campaign data

Requirements

4–6+ years of experience in B2B email/lifecycle marketing, ideally at a SaaS company; Hands-on experience with marketing automation platforms (Marketo preferred), including building nurture logic, triggers, and segmentation; Familiarity with CRM systems (Salesforce) and lead scoring/routing processes; Working knowledge of HTML/CSS as it relates to email production; An analytical mindset — comfortable pulling and interpreting campaign performance data to inform iteration; Experience partnering cross-functionally with content, demand gen, and sales teams; Knowledge of email deliverability and compliance best practices (GDPR, CCPA)