Manager, Biddable Search

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. This role reports to the Biddable Search, Manager.

Responsibilities

Diagnose a client's current situation and their objectives; Develop Media proposals in line with client needs; Use Neo proprietary tools to understand consumer behaviors and then develop strategies and/or opportunities accordingly; Grow strong relationships with all relevant contacts client side including Senior Management; Work with client teams to ensure that retainer and project based work is implemented efficiently and to the expect standards/deadlines; Ensure SEM efficiencies are made by the proper use of tools and integration; Continuously working with the client and 3rd party teams to develop and implement tactics and content marketing initiatives; Allocate clients budgets to maximize the client's return on investment; Constant focus and optimization on improving performance based metrics such as CTR, Avg CPC, CPA, etc.; Be competent in spotting and driving opportunities for existing clients; Work with Senior Management on new business & award entries; Manage revenue and finance process; Work with Senior Management to address goals and KPIs; Be competent at keeping an internal WIP document up to date; Ensure team members are completing work on time; Ensure all SEM output is SOX compliant and timesheets are completed accurately; Provide on the job training, coaching and mentoring to Search Executive/Assistant; Conduct performance reviews with Search Executive/Assistant where relevant in accordance to Neo processes and timelines; Provide timely feedback to ensure all search deliverables are of a high-quality; Assist in the recruitment of new Search Managers, Executives or Assistants

Requirements

Minimum 5 years of SEM experience; Extensive usage and knowledge of analytical packages e.g. Google Analytics, or Omniture; Strategy and implementation of client campaigns across the following platforms: Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook and Instagram Ads; Consultative skills with a passion of making the complex simple; Proficient in Microsoft Office with a strong focus on Excel (v lookups, pivot tables, IF functions); Account and team management experience; A demonstrably high level of initiative and resourcefulness; Excellent administrative and organisational skills, with strong presentation skills; Attention to detail with high levels of accuracy; Ability to cope with conflicting demands and to prioritise tasks; Ability to support others in problem solving; Google Analytics and AdWords Individual Qualifications

Nice to have

Strategic knowledge and implementation of SEO tactics is added advantage; Strong operational track record

Benefits

Hybrid approach; Access to the global WPP Media & WPP networks; Employee resource groups; Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events