Manager, Client Services, India

We are looking for a highly motivated and analytically driven Media Manager to join our Digital Planning team. This role requires an individual with hands-on experience in digital media planning, campaign execution, and performance optimization across both biddable and non-biddable channels. The ideal candidate should be comfortable managing end-to-end campaign lifecycles, working closely with internal specialist teams, media partners, and clients to deliver integrated digital solutions that drive business outcomes.

Responsibilities

Develop data-driven digital media plans aligned to client business and marketing objectives; Build audience-first strategies leveraging platform insights, consumer behavior, and market trends; Collaborate with cross-functional teams to create integrated media recommendations across brand and performance objectives; Support annual, quarterly, and campaign-specific planning exercises; Lead end-to-end campaign deployment across biddable and non-biddable media channels; Coordinate with activation teams to ensure timely campaign launches and seamless execution; Monitor campaign performance and drive ongoing optimizations to improve efficiency and effectiveness; Ensure adherence to campaign KPIs, budgets, and timelines; Analyze campaign performance and derive actionable insights; Prepare regular reports, dashboards, and post-campaign analyses; Leverage platform and first-party data to identify optimization opportunities; Work closely with analytics teams to evaluate campaign effectiveness and business impact; Serve as a day-to-day point of contact for client stakeholders; Present campaign strategies, performance updates, and recommendations confidently; Build strong relationships with media partners and platform teams; Collaborate effectively with internal planning, activation, analytics, and creative teams

Requirements

3-4 years of experience in digital media planning and campaign management; Strong understanding of both biddable and non-biddable media ecosystems; Hands-on exposure to platforms such as Google Ads, DV360, Meta, YouTube, LinkedIn, Programmatic, and key publisher ecosystems; Experience in audience planning, media strategy, budget allocation, and campaign optimization; Strong analytical and problem-solving capabilities; Proficiency in Excel, PowerPoint, and campaign reporting tools; Excellent communication and stakeholder management skills

Nice to have

Exposure to measurement frameworks such as Brand Lift, Conversion Lift, Attribution, and Media Effectiveness studies is preferred

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; In-office events; Access to global WPP Media & WPP networks