Manager Content Planning

Manager Connection Planning leads the development of integrated, data-led media strategies that translate business objectives into scalable, high-impact channel plans. This role is responsible for driving full-funnel effectiveness, balancing brand and performance outcomes, and ensuring media investments deliver measurable business growth. The Manager plays a key leadership role in shaping strategic direction, managing senior stakeholders, and guiding cross-functional teams to ensure excellence in planning and execution.

Responsibilities

Lead the development of full-funnel, integrated media strategies across Search, Social, Display, Video, OOH, Retail Media, and emerging channels; Define clear channel roles, investment frameworks, budget allocations, and phasing strategies aligned to business goals; Drive both always-on frameworks and high-impact launch/seasonal strategies; Ensure media plans balance short-term performance and long-term brand equity; Translate performance data, audience insights, and market signals into strategic recommendations; Identify growth opportunities, investment reallocations, and optimization strategies; Lead performance reviews and proactively recommend re-planning where necessary; Ensure planning decisions are grounded in measurable KPIs (awareness, consideration, ROAS, CPA, LTV); Drive accountability on business impact, not just media delivery; Oversee planning across multiple product categories, business units, and price tiers; Integrate e-commerce, app, CRM, and retail touchpoints into cohesive media ecosystems; Navigate high-frequency launches, promotional cycles, and seasonal bursts with structured planning frameworks; Manage budget forecasting and scenario planning across multiple stakeholders; Lead and mentor Planning Executives/Senior Executives; Provide direction, quality control, and development feedback; Collaborate closely with platform, performance, analytics, and investment teams to ensure feasibility and operational excellence; Align strategic ambition with budget realities, timelines, and platform constraints; Support Group Heads/Business Directors in driving account growth; Act as key planning lead in client meetings and strategic discussions; Confidently articulate media rationale, investment decisions, and growth frameworks; Respond to complex briefs with structured, insight-driven thinking; Drive quarterly planning reviews and annual strategy development; Build trusted advisor relationships with senior client stakeholders

Requirements

4–6+ years of experience in media planning, performance strategy, or integrated planning; Proven experience leading complex or large advertiser accounts; Strong expertise across digital channels (Search, Social, Display, Video); Advanced PowerPoint and Excel / Google Sheets skills; Bachelor’s degree required

Nice to have

Experience with e-commerce and performance-driven business models