Manager, Paid Social, GCS

The role exists to support a new client win and a growing digital media specialist team where we are looking for an experienced Paid Social Account Manager who will play an instrumental role in further developing our offering by supporting the ongoing client engagement, managing key campaign activity for the client and support the Digital Lead and Account Director to implement the strategic vision of the account and team. The candidate will report to the Digital Lead though will work consistently with the Account Director. Two additional team members will sit within this Paid Social portion of the team and will directly support this role.

Responsibilities

Developing comprehensive paid social media plans and responses to briefs that align with client objectives and KPIs; Responsible for end-to-end setup of paid social campaigns across relevant social platforms; Ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account; Monitoring campaign performance and pacing, troubleshooting and optimising campaigns; Producing detailed and accurate campaign performance reports in Microsoft Excel and PowerPoint; Leading client calls to present results, insights and next steps; Writing performance commentary delivering valuable insight and recommendations; Producing detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and standalone projects; Ensuring adherence to channel best practices and contributing to evolving best practice; Acting as a key social point-of-contact for clients; Demonstrating deep understanding of media and technology developments; Building and maintaining relationships with key media partners including Meta, Twitter, Snap, TikTok, Pinterest; Working with line-manager to ensure effective management of more junior team members; Communicating clearly with internal and external stakeholders across email, chat, video and in-person; Attending regular internal meetings and training sessions; Assisting with the recruitment process for the immediate and wider team; Identifying opportunities to test and innovate in the paid social space and securing client backing; Developing and implementing testing/learning agendas for clients; Working closely with channel specialists to ensure activity complements the wider marketing mix; Responsible for accurate and timely fulfilment of mandatory agency finance processes

Requirements

Experience working in a digital marketing or agency-based role with a track record of working with clients or external stakeholders; Extensive experience setting up and optimising paid social campaigns across key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc); Experience planning large-scale paid social campaigns; Proven experience of successfully planning, executing and optimising Paid Social campaigns; Knowledge of native platform suppliers and 3rd party providers and understanding of their available products and services; Leads and promotes continuous innovation and test & learn opportunities for the team and clients; Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement; Comfortable presenting to clients and leading calls as required; Teamwork, collaborative, friendly, can-do attitude; Experience in line managing individuals and/or helping to train others; Ability to lead and manage hybrid teams located in different markets; Right to work in the UK

Nice to have

Training certifications in any of the key platforms (e.g. Meta Blueprint); Experience planning large-scale paid social campaigns preferably across a mix of brand and direct-response objectives

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events