Manager, Performance Media

As the Performance Media Manager, you will be the primary architect of RCL’s digital growth and the catalyst for our digital evolution. Reporting to the Director of Media and Growth, you will lead a high-performing media team to deliver best-in-class results while simultaneously future-proofing our media ecosystem. You aren't just managing campaigns; you are transitioning the organization from legacy digital buying to a sophisticated, privacy-centric, and AI-driven performance engine. You will bridge the gap between current operational needs and the future of automated, data-led customer acquisition.

Responsibilities

Develop and execute a roadmap to transition the business from third-party reliance to a robust First-Party data strategy; Act as the internal subject matter expert on emerging channels (Retail Media, CTV, Social Commerce) and AI-driven ad products; Translate complex digital metrics into business-critical insights for executive leadership; Partner with Media Strategists to orchestrate a unified 'Brand-led Performance' strategy; Develop and present strategies and tactics to support path to acquisition and conversion funnel through a data-driven approach; Move beyond basic CPA/ROI to implement Incrementality testing and contribute to Marketing Mix Modeling (MMM); Oversee the development of sophisticated audience segments; Lead the strategy for full-funnel integration; Leverage digital tools to acquire information on digital media trend research and competitive benchmarks; Guide the Digital Media Specialists to move away from manual trafficking and toward strategic signal management and creative testing frameworks; Foster a culture of rapid experimentation to constantly improve ROAS and LTV; Coach and upskill the team to ensure they remain competitive in an evolving landscape

Requirements

College diploma in E-commerce, Marketing, Business Administration, or Management Information Systems; 5+ years of experience in a digital media environment, including account management and/or client management experience; Strong expertise in self-serve digital media platforms and performance analytics tools; Solid experience with digital advertising operations, including the use of ad-serving platforms and automation solutions; Proven ability to analyze complex data and translate insights into strategic, performance-driven growth recommendations; Excellent communication skills, both written and verbal, with the ability to clearly articulate technical concepts to diverse stakeholder groups; Strong ability to manage multiple long-term strategic projects in a fast-paced, evolving environment; Bilingualism (French and English) is required to effectively collaborate with internal and external teams

Benefits

Hybrid work environment; Comprehensive benefits program; Paid leave, sick days, and vacation time; 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO; Referral rewards; Annual bonuses, career advancement, tuition reimbursement