We are currently looking for a Manager – Programmatic to join our team. In this role, you will be responsible for leading the planning, execution, and optimization of programmatic media campaigns for a portfolio of leading brands. You will act as a key expert in data-driven media buying, working closely with internal teams, clients, and technology partners to deliver high-performing, audience-focused campaigns. The role requires strong analytical thinking and hands-on platform expertise to ensure campaign efficiency, audience precision, and measurable business impact.
Responsibilities
Lead the setup, execution, monitoring, and optimization of programmatic campaigns; Manage DSPs, ad servers, and related platforms to ensure accurate and efficient delivery; Develop audience strategies, segmentation models, and bidding approaches; Continuously analyze campaign performance and implement optimization tactics; Generate detailed performance reports and actionable insights for clients; Collaborate with internal planning, analytics, and client teams for integrated execution; Coordinate with publishers, data partners, and technology vendors; Ensure campaigns meet KPIs and deliver measurable business outcomes; Stay updated on industry trends, emerging technologies, and platform innovations; Support strategic planning, client presentations, and post-campaign analysisRequirements
Bachelor’s degree in marketing, Business Administration, Media Sciences, or related field; 4–6 years of experience in programmatic advertising, digital media, or media operations; Experience in managing campaign execution and optimization across multiple platforms; Strong expertise in programmatic advertising ecosystems and platforms; Excellent analytical, numerical, and problem-solving skills; Hands-on experience with DSPs, ad servers, and campaign management tools; Strong communication and stakeholder management skills; Ability to interpret data and translate insights into actionable strategies; Detail-oriented with strong organizational and execution capabilities; Ability to work in a fast-paced, performance-driven environmentNice to have
Certifications in Google Marketing Platform, DV360, or related tools will be an advantageBenefits
Competitive medical, vision, and dental insurance; Significant paid time off; Employee wellbeing facilities; Employee mental health awareness days; Employee resource groups; Frequent in-office eventsJak aplikować
Aplikuj online: https://www.jobs.pl/oferta/100049417/aplikuj
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