Manager, Programmatic Solutions

The Programmatic Solutions team sits in a unique and high-impact space between traditional media planning and hands-on activation. We are a dynamic, strategy-first unit within WPP Media focused on crafting cutting-edge digital products and solutions that directly drive performance, margin, and business results for our clients. Unlike traditional activation roles, this position is not a hands-on-keyboard buying role. Instead, you will act as a digital strategist and project manager who owns cross-channel digital strategies and interfaces with clients to solve complex business challenges using the latest media technology.

Responsibilities

Receive client briefs and translate business objectives and target KPIs into holistic, cross-channel digital strategies; Manage campaigns through cross-functional teams, orchestrating efforts across Planning, Activation, Measurement, and Data & Tech teams to ensure flawless, on-time project execution; Confidently lead strategic conversations and present recommendations to clients; Oversee holistic digital strategies across display, video, audio, gaming, Connected TV (CTV), and high-level social environments; Lead test-and-learn environments, exploring emerging platforms, AI-driven technologies, new YouTube products, and advanced programmatic DSP capabilities; Partner with internal measurement teams to leverage reporting, Brand Lift Studies, Conversion Lift Studies, and Marketing Mix Modeling (MMM) insights to build compelling performance stories; Apply broad working knowledge of major DSPs (e.g., DV360, Amazon DSP, The Trade Desk) and ad tech capabilities; Partner with creative teams on strategies such as DCO, high-impact units, and other innovative digital formats

Requirements

3+ years of experience in programmatic/digital strategy, programmatic planning, or senior programmatic activation; Solid understanding of cross-channel digital strategy including Display, Video, CTV, Audio, Gaming, and high-level Social Media execution; Broad working knowledge of major DSPs (e.g., DV360, The Trade Desk) and ad tech capabilities; Strong organizational skills with a proven track record of coordinating multiple internal teams and keeping complex projects on timeline; Understanding of digital measurement tools, attribution models, and lift studies (Brand/Conversion Lift)

Nice to have

Hands-on buying experience is a plus

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Frequent in-office events; Employee resource groups