Manager, Reservation Buying, Media Delivery and Operations

If you live and breathe digital marketing, we want to talk to you. We are looking for a Manager - Reservation Buying to develop, track and optimize digital marketing campaigns. You should have a strong grasp of current digital ecosystem, platform and strategies and be able to lead targeted digital marketing campaigns from concept to execution. Digital marketing managers will work with the brand, agency business team, supporting, and vendors to launch campaigns on time and on budget. You’ll also be managing the KPI and performance trackers.

Responsibilities

Develop, track and optimize digital marketing campaigns; Manage KPI and performance trackers; Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns; Measure and report performance of all digital marketing campaigns against ROI and KPIs; Identify trends and insights and optimize spend and performance; Brainstorm new and creative KPI growth strategies; Evaluate digital across multiple channels and customer touchpoints; Instrument conversion points and optimize user funnels; Collaborate with brand, internal team and other vendor partners; Evaluate emerging technologies and provide perspective for adoption

Requirements

BS/MS degree in marketing or a related field; Ability to work under pressure and tight deadlines; Proven working experience in 3-4 years in digital marketing; Strong analytical skills and data-driven thinking; Intermediate to advanced analytical skills relating to performance data and metrics; Experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate; Demonstrable experience leading social media and/or display advertising campaigns; Applied knowledge of 3rd party ad serving, website and tracking and associated technologies; Understanding of Brand safety and Viewability measures to deliver quality inventory to clients; Up-to-date with the latest trends and best practices in online marketing and measurement (DMP, DSP, SSP etc.); Strong grasp on numbers and Excel; Ability to lead targeted digital marketing campaigns from concept to execution

Nice to have

FMCG, Retail or ecommerce experience

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups; In-office events