Manager, Strategy

Goat is WPP Media’s influencer solution, helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel. We are seeking a commercially minded Strategy Director (Social Media) to lead social strategy and creative direction within our growing team. This role is for a social-native leader who understands platforms, creators and culture, and who is confident pitching and selling ideas. You will turn complex briefs into clear social opportunities, build insight-led strategies that work across the funnel, and shape social-first ideas that feel native in the feed.

Responsibilities

Own the social strategy approach across key accounts and new business; Translate cultural and platform insight into simple, actionable strategic direction for influencer content and creative campaigns; Define success by channel and funnel stage, aligning strategy to client objectives and KPIs; Lead development of social-first creative territories and formats, including series thinking, creator prompts, hooks and narrative structures; Ensure ideas are platform-native across TikTok, Reels, Shorts, YouTube and other relevant channels; Maintain high creative standards across influencer-led work; Lead and deliver compelling pitch narratives; Present clearly and persuasively to senior stakeholders; Partner with account and production teams to ensure ideas are commercially viable and operationally sound; Lead and mentor the strategy team; Develop junior talent through coaching on social strategy, storytelling and presentation craft; Act as a thought leader through POVs, talks and internal training on social and creator trends

Requirements

Significant experience in social strategy, influencer content and creative leadership within influencer marketing or social-first environments; Deep knowledge of the influencer ecosystem and how platform mechanics shape performance; Strong pitching skills with a demonstrable record of winning and expanding client partnerships; Ability to distil complex insights into clear frameworks and sellable recommendations; Collaborative leadership style with experience mentoring high-performing teams; Exceptional communication skills, written and verbal, with strong attention to detail; Commercial awareness to ensure strategies are profitable, practical and aligned with client objectives; Right to work in the UK

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Inclusive culture through employee resource groups and in-office events; Hybrid work approach