Marketing Analytics Analyst

We're looking for a Marketing Analytics Analyst to help build a best-in-class marketing measurement function. This role sits between Marketing, Product and Data, helping ensure our marketing decisions are driven by accurate, trusted data rather than assumptions. You'll work across SQL, marketing platforms, tracking, experimentation and reporting to improve our understanding of customer acquisition, attribution and commercial performance.

Responsibilities

Build a best-in-class marketing measurement function; Work across SQL, marketing platforms, tracking, experimentation and reporting to improve understanding of customer acquisition, attribution and commercial performance; Support the Director of Marketing Analytics in delivering the company's marketing measurement and analytics strategy; Maintain marketing data infrastructure, investigate data issues, build reporting, support experimentation and generate insights; Produce reporting across paid marketing channels including Meta, Google, TikTok and other acquisition platforms; Monitor overarching marketing reporting to identify opportunities to improve efficiency; Analyse trends in spend, CAC, conversion rates, retention and LTV; Support marketing teams with ad hoc analysis and recommendations; Write SQL queries to investigate marketing performance and customer behaviour; Validate marketing data across BigQuery, advertising platforms and internal systems; Build reusable datasets that improve reporting consistency; Help maintain reliable marketing data models; Assist with implementation and validation of marketing tracking; Investigate discrepancies between internal reporting and marketing platforms; Validate events across Segment, GA4 and advertising pixels; Support testing of new tracking implementations; Analyse customer journeys from first visit through to conversion; Support attribution reporting across marketing channels; Help improve measurement frameworks for paid media performance; Work closely with Marketing, Product and Engineering teams; Translate analytical findings into clear business recommendations; Produce dashboards and reports for technical and non-technical stakeholders; Document analytical processes and measurement methodologies

Requirements

Knowledge of Meta, Google Ads and/or TikTok Ads; Experience analysing marketing or digital product data; Comfortable working with large unstructured datasets; Excellent analytical and problem-solving skills; Ability to explain technical findings clearly

Nice to have

Experience with BigQuery; Experience with GA4; Experience building or maintaining dbt models; Familiarity with Segment or similar CDPs; Understanding of APIs and marketing data pipelines; Experience with A/B testing or experimentation

Benefits

Annual development budget plus 3 days of professional development leave; Hybrid setup with 3 days a week in the Old Street office; Private health insurance through Vitality, or a monthly wellness allowance; 25 days of holiday; Enhanced parental leave; Work from anywhere 3 weeks out of the year; A vibrant office culture with regular socials, clubs, after-school sport and seasonal events