Marketing Director

The Marketing Director will lead the Marketing Team with a primary focus on creating customer demand across MicroAire’s product line: PAL SYNERGY, ADIMATE/ADIPURE, ENDOTINE, SmartRelease ECTR, and ScottCare Aermos. This role provides operational leadership for all marketing activities at MicroAire and enhances strategic marketing capabilities within the company. Key responsibilities include: leading annual strategic marketing plan development, gathering marketing insights and translating them into new product pipeline, overseeing creation and delivery of high-impact marketing and clinical education materials, and managing team members with a focus on professional development.

Responsibilities

Leading annual strategic marketing plan development; Gathering marketing insights and translating them into new product pipeline; Overseeing creation and delivery of high-impact marketing and clinical education materials; Managing team members with a focus on professional development; Leading three pillars of Marketing team: Product Management, Marketing Communications, and Clinical Education & Training; Overseeing Voice of Customer and market research and translating findings into multi-year new product pipeline; Owning new product launch commercial execution; Overseeing creation and maintenance of all global marketing communications; Managing agency partner ecosystem; Nurturing network of Key Opinion Leaders worldwide; Owning Marketing and Clinical Education department budgets; Leading annual process to update five-year strategic plan and define next year’s marketing objectives; Building strategic marketing capabilities within Marketing team

Requirements

Bachelor’s degree required; At least 12 years of relevant professional experience; 6+ years in marketing roles; 3+ years managing teams/multiple direct reports; Full-time role based in MicroAire office in Charlottesville, VA; Monday–Friday 8:00am–5:00pm with mandatory core business hours 9:00am–4:00pm; Periodic travel up to 20% to medical conferences/trade shows, training labs, and sales agent meetings required; Documentation of Hep B vaccination or signed declination required

Nice to have

Master’s degree preferred; Previous healthcare or medical device industry experience preferred

Benefits

Diverse learning and working opportunities; Hep B vaccine series provided