Marketing Lead - Private Bank

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We are looking to hire an Associate Marketing Lead within PNC's Marketing organization. We are seeking a highly motivated marketing professional to join our team and support the development and execution of marketing programs for our high net worth and ultra‑high net worth client segments. Independently implements and manages a broader set of defined market programs/initiatives. Leverages a strong comprehension of marketing strategies. Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution. Develops and executes complex marketing programs/initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications. Ensures all operating activities are delivered within the established budget framework. Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

Responsibilities

Support the development and execution of marketing programs for high net worth and ultra‑high net worth client segments; Delivering lifecycle marketing support to drive acquisition, relationship deepening, and retention; Leading end-to-end Marketing program execution with ongoing optimization through test and learn agendas; Using key insights to create differentiated and compelling messaging and marketing strategies/tactics; Creating high-quality content and managing distribution across marketing owned channels; Applying marketing best practices in a relationship-driven business; Driving measurable business impact and growing strategic business segments; Independently implementing and managing a broader set of defined market programs/initiatives; Developing and executing complex marketing programs/initiatives and activities that may include advertising, sales content and internal communications; Ensuring all operating activities are delivered within the established budget framework; Coordinating with legal, compliance, finance, risk and other key partners; Partnering with agencies, third parties and internal business partners

Requirements

Bachelors; 3+ years of relevant/direct industry experience; Comparable combination of education, job specific certification(s), and experience (including military service) may be considered; Business Acumen; Business Data Analysis; Collaborating; Decision Making and Critical Thinking; Effective Communications; Effectiveness Measurement; Marketing Function; Marketing Systems; Matrix Management; No sponsorship for employment visas; No STEM OPT

Nice to have

Advertising; Competitive Advantages; Content Marketing; Customer Solutions; Digital Marketing; Marketing Programs; Marketing Strategies; Negotiation; Results-Oriented

Benefits

Medical/prescription drug coverage with Health Savings Account feature; dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; robust wellness program with financial incentives; maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year; between 15 to 25 vacation days each year depending on career level and years of service