Marketing Manager UK & EU

Sokin is looking for a Marketing Manager to lead pipeline-generating marketing activity across the UK and EU. Events are a large part of this role - you'll own execution against our UK & EU tier 1 events - alongside broader growth marketing: campaigns, paid media, and full-funnel initiatives that turn brand visibility into demand and revenue. You'll work closely with sales, product, and the wider marketing team to make sure everything ties back to pipeline.

Responsibilities

Lead and execute Sokin's events marketing strategy across the UK & EU - conferences, trade shows, panels, roundtables, dinners, networking events, and partner activations - to build brand visibility and drive pipeline; Turn major events into multi-channel campaigns rather than one-off moments - building pre-event awareness and outreach, on-site lead capture and content, and post-event nurture sequences across email, paid, and sales follow-up - to maximise the return on each flagship event; Identify priority markets, segments, and channels to maximise brand impact and demand/lead generation across the UK & EU; Develop marketing activities and campaigns that clearly differentiate Sokin's products and services in a competitive landscape; Define campaign KPIs and success measurement frameworks with a critical focus on ROI and revenue generation; Collaborate with sales teams to track, maintain, and optimise marketing's contribution to the sales pipeline; Lead the production of campaign assets, ensuring brand consistency and high-quality output across formats (digital, print, social, events); With the internal performance team, launch paid advertising campaigns, manage budgets, and optimise performance, using the performance team as an expert resource; Act as a key liaison between product, customer success, sales, and marketing teams to ensure campaign relevance; Test new initiatives and bring new ideas to the table; Work closely with the wider marketing team, shaping and executing plans together

Requirements

5-6+ years' experience in growth, demand generation, or events marketing, ideally in fintech or B2B SaaS; Proven track record of running large-scale events and turning them into multi-channel campaigns; Experience setting and reporting against marketing KPIs, with a strong focus on ROI and pipeline contribution; Experience running full-funnel, outbound campaigns, including paid media; Comfortable managing budgets across multiple channels and initiatives; Strong project management skills, able to manage multiple campaigns and stakeholders at once; Experience working closely with sales, product, and leadership teams; Willingness to travel for events as needed; Candidates will need to have the right to work in the jurisdiction that they are looking to work in

Nice to have

Fintech or B2B SaaS experience