Marketing Operations Manager — Funnel & Lifecycle

Justworks is building a connected go-to-market operating model across a multi-product platform with self-service, hybrid, partner, and managed-sales motions. The Marketing Operations Manager — Funnel & Lifecycle will own the operational processes, data requirements, and business rules that help prospects and customers move through the right journey at the right time. This is a hands-on individual-contributor role.

Responsibilities

Map and improve prospect and customer journeys across products, channels, and self-service, hybrid, partner, and managed-sales paths; Own lead-management processes including intake, enrichment, qualification, scoring, routing, handoffs, recycling, and re-engagement; Partner with Marketing and other GTM teams to define how customer needs, behaviors, and signals should inform the next action; Translate agreed strategies into audience definitions, eligibility criteria, scoring models, routing rules, lifecycle triggers, and suppression policies; Define operational requirements for nurture, abandoned applications, closed-lost re-engagement, onboarding, adoption, retention, and cross-sell programs; Partner with Campaign Operations to implement, test, and monitor those journeys across execution platforms; Establish clear rules for ownership, response expectations, stage progression, contact frequency, exceptions, and handoffs between teams; Identify funnel leakage, stalled journeys, conflicting outreach, and gaps in follow-up, then coordinate improvements; Partner with GTM Technology to address data quality, enrichment, integrations, and event or signal requirements; Partner with GTM Planning & Analysis to measure conversion, journey progression, routing accuracy, speed to lead, and handoff quality; Use AI and experimentation to improve prioritization, segmentation, decision-making, and exception detection; Maintain documentation, monitoring, and governance so journey rules remain reliable as the business evolves

Requirements

6+ years of experience in marketing operations, revenue operations, lifecycle operations, growth operations, or a related function; Experience supporting a multi-product B2B technology business with both self-service or product-led and sales-assisted motions; Strong knowledge of lead management, scoring, routing, segmentation, nurture, and lifecycle orchestration; Experience translating business strategies into operational rules across CRM, marketing automation, and customer-engagement platforms; Comfort working with firmographic, behavioral, product-usage, engagement, and customer data; Strong analytical judgment and the ability to identify why prospects or customers are failing to progress; A track record of improving processes across teams and systems; Excellent cross-functional partnership skills and the ability to build agreement around shared decisions; Practical experience using AI and automation to improve GTM operations

Benefits

Welcoming and casual environment; Great benefits; Wellness program offerings; Company retreats; Ability to interact with and learn from leaders in the startup community