Marketing Operations Manager

We're looking for a Marketing Operations Manager to join our Growth Marketing team, reporting to the Senior Director, Growth Marketing. This role owns the engine room of marketing: the martech stack, campaign hierarchy, lead scoring and routing, and budget, that determine how fast, how well, and how cost-effectively marketing-generated demand converts into pipeline impact.

Responsibilities

Own campaign hierarchy and structure; Enable campaign-level analytics; Own the martech stack; Manage the marketing ops budget; Improve speed-to-lead; Partner with RevOps; Support regional marketing leadership; Drive data integrity; Enable the marketing team

Requirements

4-5 years of experience in marketing operations; Analytical, AI-enabled business mindset; Track record of designing campaign hierarchies and reporting structures; Hands-on experience administering Salesforce, including the Campaign object, campaign hierarchies, and reporting/dashboards; Experience with a marketing automation platform (HubSpot, Customer.io) and analytics/BI tools (Hex, Looker, Tableau); Proven experience designing lead scoring models and routing logic; Systems thinking; Clear communicator

Nice to have

B2B SaaS environment

Benefits

Global collaboration; Competitive package; Meaningful work; In-person environment at Union Square office with company provided lunch daily; Medical, Dental & Vision; Multiple medical plan options through Aetna and Kaiser Permanente; HSA or Healthcare FSA; Dental plans via MetLife; Vision plans via Vision Care; Generous parental leave; Free access to Maven Clinic; Dependent Care FSA; Free One Medical membership; Pre-tax commuter benefits; Life Insurance + STD/LTD; 401(K) with generous company match; Unlimited PTO; Robust voluntary benefits including identity protection, legal coverage, and pet savings programs