Marketing Strategy Coordinator, Growth (Agency Liaison)

Our client is a values-driven private equity investment firm focused on majority and control minority investments in established middle-market information services companies across North America and Europe. As the organization continues to grow, they are bringing their digital marketing efforts in-house and seeking a Marketing Strategy Coordinator, Growth (Agency Liaison) to strengthen the firm's online presence, support B2B deal origination, and communicate its investment approach and portfolio activity to key stakeholders. The Marketing Strategy Coordinator, Growth (Agency Liaison) will be responsible for executing and continuously improving the firm's digital marketing efforts across website management, SEO, paid advertising, email marketing, content, social media, and analytics.

Responsibilities

Execute and continuously improve digital marketing initiatives across multiple channels; Identify opportunities to increase qualified B2B deal flow and improve campaign performance; Monitor marketing performance and make data-driven recommendations for optimization; Test new approaches and continuously refine digital marketing initiatives based on results; Stay current on digital marketing trends, AI tools, and relevant financial services marketing practices; Manage and maintain the firm's website using WordPress or a similar CMS; Publish press releases, portfolio acquisitions, team updates, thought leadership, and other corporate content; Optimize website content, landing pages, navigation, and user experience to improve stakeholder engagement; Support ongoing website SEO and content optimization; Coordinate with external developers when larger website updates or technical projects are required; Execute SEO initiatives, including keyword research, on-page optimization, and content recommendations; Develop SEO strategies tailored to B2B and private equity audiences; Manage the firm's news content and broader content calendar; Support content focused on investment themes, portfolio milestones, ESG initiatives, and sector-specific insights; Monitor organic traffic, keyword rankings, and search performance; Identify new content opportunities that can improve search visibility and inbound deal generation; Manage targeted B2B paid advertising campaigns across Google Ads and LinkedIn Ads; Develop campaigns targeting relevant audiences, including investment bankers, consultants, intermediaries, and business owners; Monitor campaign budgets, performance, and return on ad spend; Conduct ongoing testing across targeting, messaging, creative, and campaign configurations; Optimize campaigns based on performance data and strategic objectives; Provide recommendations for improving paid media effectiveness and ROI; Build and execute email marketing campaigns, newsletters, and automated nurture sequences; Segment audiences based on stakeholder groups, including founders, intermediaries, and other relevant audiences; Develop communications that support deal origination, stakeholder engagement, and broader marketing objectives; Monitor email performance, including open rates, click-through rates, engagement, and conversions; Continuously optimize campaigns based on audience and performance insights; Manage the firm's LinkedIn presence and other relevant corporate social media channels; Create and publish educational, informative, and brand-focused social content; Highlight portfolio milestones, team expertise, investment themes, and relevant organizational initiatives; Maintain a professional and consistent corporate brand presence; Identify opportunities to increase engagement and visibility among target audiences; Track marketing performance across the website, SEO, paid advertising, email marketing, and social media; Use Google Analytics and other available platforms to evaluate digital performance; Prepare recurring reports highlighting campaign results, trends, and key insights; Present clear recommendations to leadership based on marketing performance; Use data to prioritize optimization opportunities and future marketing initiatives

Requirements

3–5 years of experience in digital marketing, growth marketing, performance marketing, or a related role; Experience independently managing multiple digital marketing channels; Experience supporting B2B lead generation or deal sourcing through SEO, paid advertising, content, and email marketing; Hands-on experience managing Google Ads and LinkedIn Ads; Experience managing website optimization initiatives; Experience creating and executing email marketing campaigns and marketing automations; Strong understanding of SEO, including keyword research, on-page optimization, content strategy, and organic performance tracking; Strong understanding of targeted B2B paid advertising and campaign optimization; Hands-on experience with Google Analytics (GA4) and Google Search Console; Ability to manage websites through WordPress or similar CMS platforms; Experience with email marketing and CRM platforms such as Salesforce, HubSpot, DealCloud, or similar systems; Strong copywriting and content development skills with the ability to maintain a professional corporate tone; Ability to analyze marketing performance and translate data into actionable recommendations; Strong understanding of digital marketing reporting and performance metrics; Ability to manage multiple channels, campaigns, and priorities simultaneously; Comfortable using AI tools to improve marketing efficiency and workflows; Agency Management Experience is a must for this role; Strong understanding of how US-based companies utilize social media for advertising; Strong B2C e-commerce experience is absolutely mandatory

Nice to have

Experience working with private equity, venture capital, investment banking, financial services, or M&A-related organizations is highly preferred; Healthcare/telehealth experience is a nice bonus; Familiarity with financial services marketing compliance and SEC-related marketing guidelines is a plus; Understanding of ESG messaging and stakeholder capitalism is preferred; Experience managing internal affiliate networks is a big plus